How To Actually “Provide More Value” In 4 Steps

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[angelrivera]

Just finished your book and website content! Started implementing it into my business already 🙏🏻

[green_beard]

idk what tf u just smoke, but what u just said makes so much common sense, is so simple and is just genius, lol

[BogdanTomoiaga]

What about the experience? What role does it play in the percieved value of the service?

[DariusTan]

Value means different to each market. We have ti know what it our audience actually needs or deem as valuable. 🙌

[cupcakecup]

To explain this concept consider you make a pill that will make you ripped af instantly this product will have all the four characteristics of value, dream outcome getting you ripped, effort almost none, time taken to achieve dream outcome almost instant. It is far more better than going to gym and getting ripped.

[JiuJitsuCarpenter]

I heard this first from Dr. Josh Wagner - it’s the Value Equation!

[kylenmaple]

Sad days when humans forget that the effort applied is the value, not the achievement itself

[contentprince]

simply imagine if you have a magic wand and you can wave it to make anything happen what would be ask them this to figure out their dream