How ONDC Can Break Dominance Of Large E-Commerce Firms

Major e-commerce players in the Indian market including Flipkart, Amazon and Reliance Retail are likely to join the Open Network for Digital Commerce (ONDC).

The ONDC, an open e-commerce network, was recently launched by the government on a pilot basis in five cities across India.

Now, Flipkart, Amazon and Reliance Retail are in talks to join ONDC.

The Open Network for Digital Commerce (ONDC) is an initiative of the government to promote an open platform for all aspects of the exchange of goods and services through electronic networks.

The ONDC has been initially launched in five cities - Delhi NCR, Bengaluru, Bhopal, Shillong and Coimbatore - on 29 April on a pilot basis to on-board Kirana stores and small and medium businesses.

According to the report, ONDC, which still is at a nascent stage, is being pitched as a solution to break the dominance of large e-commerce firms like Walmart-owned Flipkart, Amazon and others in India.

In this backdrop, any move by these major e-commerce players to join the network will assume huge significance.

E-kart, the logistics arm of Flipkart, have already integrated with ONDC for logistics services while Flipkart-owned PhonePe is reportedly in the process of joining the network.

It should be noted that Paytm, a major Indian fintech player, has already joined the network.

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