How To Grow A Marketing Agency To $1M/Month - Agency Founders 2023 Full Speech By Eddie Maalouf

How I went from my parent's basement to an 8-figure marketing agency in less than 3 years and the exact steps that you can take to get there too.

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[timkuldayev]

Thanks Eddie! One thing I derived from this is the more value you give the company, the more they WANT to give back.

[dave.]

Straight banger 🔥.

Glad I got a chance to take notes from this level of greatness

[emailtize]

This was great — 47 minutes of walking and learning from the best

[onebasemedia]

Awesome, we have found short form and long form YT has been one of the biggest growth factors in our agency.

[Tanyalapatrone]

Thank you YouTube algorithm. What event is this? Would love to attend the next 1

[confidenceopeters]

Eddie!!! This are Golden Apples in a silver basket!

[emailtize]

Ever minute just keeps getting better and better. 😮😮

[TheOne-mngs]

Good stuff bro keep creating this type of content!

[marcnajjar]

most agency owners do not dare to talk about this.
I loved every minute of this video, Kudos Eddie.

[Theprocessbjj]

This is so fire and relevant. Just realizing how much we worked to build a prefect product for businesses destined for less than success

[emailtize]

away by the value in this vid. Thank you, Adib.

At what (revenue) point did you start running ads to book appointments?

[seanstandberry]

Is there somewhere I can get access to all the recordings?

[JeffTheBackPackTraveler]

After watching this, my prices will definitely go up. I also see your office is in Alpharetta, I live in Brookhaven

[brookeblasko]

Hey bro, can I do a practice sales call with you 😂 seriously though, what would it take though …

[walid]

the tshirt looks dope. where is it from?

[bri]

Interesting perspective but why take on new employees and instead use a white label company?
In theory it should save alot of the headaches Eddie talks about.

[PazLeBon]

I shall take my 36 euros savings and look for some devent mergers and acquisitions ;) why was he living with his mom???

[colourberry]

Typical millennial mentality. Fake it till you make it and come up with some form of justification.

Also FYI an alpha would never refer to themselves as an alpha. A promoter might.

[PedroKnigge]

- Be present and focused during presentations, avoiding distractions and treating the information as valuable for your business.
- Learn from past mistakes and implement systems with minimal waste to optimize efficiency.
- Price for scalability and plan for growth over the next two years.
- Take action and make decisions quickly to stay agile in a fast-paced industry.
- Create a strong company culture and organize events to inspire and motivate employees.
- Optimize the hiring process and consider developing a separate hiring company to attract top talent.
- Explore mergers and acquisitions for growth opportunities.
- Build a strong sales team to support growth and offset churn.
- Always have the next client ready to go to protect the team, business, and cash flow.
- Focus on generating more revenue by prioritizing sales and offense, while also optimizing and reducing churn.
- Focus on increasing client lifetime value by offering higher value services or incentives to attract and retain clients.
- Prioritize the psychology of the sales call and approach each situation with authenticity and confidence.
- Use compelling content and offers to attract and close clients, and consider running ads to generate leads and scale your business.
- Optimize website forms to capture leads and prioritize leads from website forms as they are more likely to convert.
- Earn trust by showing that you have the client's best interest in mind and are mutually aligned.
- Disqualify potential clients at all costs to ensure the right fit rather than just making a sale.
- Be transparent about your company's strengths and weaknesses to encourage open and honest conversations with prospects.
- Extend the discovery phase by asking follow-up questions and delving deeper into the prospect's business challenges and experiences.
- Tailor your sales pitch based on the information gathered during the call to demonstrate a deeper understanding of the prospect's business.
- Build trust with clients by actively listening, solving problems, and delivering bad news first before presenting the good news.
- Understand the psychology of authority and leverage it in the sales process.
- Avoid appearing desperate or lacking other options to maintain negotiating power.
- Focus on the psychology of the client and their perception of status and authority.
- Highlight the benefits of working with your agency and the value you can provide.
- Continuously work on building and maintaining trust and authority with clients.
- Use introductions from existing contacts to elevate your position of authority.
- Set clear expectations and boundaries with clients, and don't be a "yes man".
- Be confident in your team's abilities and make it clear that they will be the primary point of contact for the client.
- Use logical reasoning and math to demonstrate why your services are worth the investment.
- Encourage the client to make a choice that aligns with their business objectives and growth aspirations.
- Emphasize the logical reasoning behind the investment and how it can add value to the client's business.
- Approach negotiations with the goal of finding a win-win solution for both parties involved.
- Avoid reducing prices without the client giving up something in return to maintain your authority and value.
- Price your services at around 2.5 times the payroll cost of your team, assuming a 65% efficiency rate.
- Calculate the necessary revenue to cover payroll and determine the number of clients needed to achieve that revenue.
- Adjust pricing based on factors like team efficiency and number of clients to ensure profitability.
- Focus on results when hiring agencies and prioritize experienced hires over potential.
- Clearly define roles and expectations for account managers, project managers, and strategists to avoid trouble and bloat when growing.
- Conduct efficient meetings by following clear guidelines, setting clear objectives, and involving only relevant team members.
- Continuously adjust and update the organizational structure to align with future goals and address inefficiencies to support company growth.