What is a Value Proposition?

A value proposition is a key concept in business that refers to a concise summary of the unique benefits that a company's goods or services provide to customers.

Virtually, it's a statement of purpose that helps define a business both within its internal operations and the marketplace.

The term "value proposition" is believed to have originated in a 1988 McKinsey & Co. industry research paper. This paper defined the value proposition as "a clear, simple statement of the tangible and intangible benefits the company will provide, along with the approximate price it will charge each customer segment for those benefits."

In essence, a value proposition is a company's promise to its customers about the value they can expect to receive from its offerings.

If you want to lear more about value proposition.

Read our blog article: "What is a Value Proposition?"

[matte]

what is a good length for a value prop? 2-3 sentences?