How To Write A Value Proposition Statement | Template + Example

Learn how to write a value proposition statement for your brand using these examples and templates.

#valueproposition #branding #brandstrategy

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By the end of this video, you’ll know how to create a value proposition statement and you’ll have the template and example to show you how.

First, you’ll discover what a value proposition is and how it articulates the value your brand offers to your target audience.

Next, you’ll discover why the value proposition is so important in giving your audience a compelling reason to buy and standing out from your competitors.

Then, you’ll learn how to write a value proposition statement using this simple 3-stem process and value prop template.

0:00 How To Write A Value Proposition Statement
0:55 What Is A Value Proposition
1:19 Why Is Value Proposition Important?
2:00 Step #1 Clearly Define Your Audience
2:38 Step #2 Define What You Do
3:26 Step #3 Define The Unique Way You Do It
4:05 Value Proposition Statement Template




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[carlos]

I had to through several videos before I found yours. I’m glad I did! 👍😃

[jessicadonja]

The best video I’ve seen hands down on value proposition. Well done and thank you!!!

[vijayas]

Wow very simply explained..I am unto Presales very helpful thank you so much..

[passiveincomejourney]

This is what I have been looking for. Thank you

[sammyjus]

I'm more than happy coming across this channel, God bless you more and more.

[mathchewtv]

Wish you do more videos like this with examples :)

[Selflovexpedition]

You're soo good 👍 at branding 😍 dear😊

[Brahim.Oudades]

Hello Dear, What is the difference between Value Proposition Statement and Positioning Statement? and what phase in the branding framework we should establish the value proposition at?

[Magnetikfire]

Is a value proposition different from a Unique Positioning ? Is so, how so? Thanks !

[grantbarratt]

@brandmasteracademy What is the difference between a 'Value Proposition' and a 'Unique Selling Proposition'?

[txic_sensei]

Can anyone help me with apple value proposition