How to Get In Front of the C-Suite & Build Relationships

The struggle is real. Getting in front of C-level executives is not easy task. Building relationships with the c-suite can be even harder.

Because they're busy

But as an Account Manager you have something most people don't. You're already a supplier. You already have a relationship with your client, if not the CEO.

There's many reasons you want to build relationships with c-level executives. Why? Because the C-suite

1) Sign off on the budgets
2) Are influential - they can help get things done
3) Know their stuff. They have great advice to give.

So the secret is to plan early:

1) Who do you want to connect with?
2) Why?
3) What's in it for them? What are you offering?
4) Do your research
5) Engage
6) Leverage existing networks
7) Get a meeting to make your pitch
8) Take it to the next level by expanding relationships

The devil is in the detail. Once you start working through the strategy you'll discover the mutual value from the c-level relationship and how to nurture it.

You'll be selling to the c-suite in no time.

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If you found this video useful:

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Let's stay in touch. I'm everywhere you are ;-)

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WHAT I EDIT MY VIDEOS WITH

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ABOUT ME:

My name is Warwick Brown and I have been an Account Manager for more than 15 years looking after some of the world's most prestigious firms, including Merck & Co, Deutsche Bank, McKinsey & Company and Vodafone.

As a leader, I have recruited and coached teams in Australia and the United Kingdom with a strong focus on customer retention and revenue

I'm sharing everything I know with you.

Feel free to reach out if you'd like to connect.

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[You-are-right-but]

Hi all, i got in front of the C-suite and i kept these tips in mind. They worked great and in just a 15 minute meeting I nailed it in front of a tough crowd.
Watch, Learn Subscribe. This is good, real world advice.

Thanks again Warwick!

[toscale]

Nice tips, but it will be much better if you could list the tips in the video like your previous one (great manager video), as there were a number of things that you stated but lost track of them while catching up with the current ones. Albeit, quality content. I'm subscribing.

[You-are-right-but]

Hi Warwick, thanks for the great video. I've recently started as an Account Manager (from a technical background). I can handle all the discussions, meetings, formalities but need advice on how to build that 'off-site' relationship where i feel that I can get to a deeper understanding of the customer.

With some of my customers, this has been easy but with others its been like hugging a hedgehog.

How do you go about building that off-site relationship, can you talk through an example?

[robertrumfelt]

Nothing new here whatsoever. Oversold.