YOU, ME & THE MACHINE - The theme of The #Phocuswright Conference 2023

Powerful advances in artificial intelligence could have massive implications for every aspect of travel – from how businesses operate internally to how consumers experience the world. Even more alarming is the pace of change. Just when we think we might understand how to leverage this increasingly sophisticated technology, the Machine has moved on, making deeper inroads into our industry and demanding a rethink of our products, services and processes.