Stop Calling Everything a “Lifestyle” Brand

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It’s not beauty, it’s wellness.

FOLLOW THE CAST:

CAST
Katie Marovitch
Jessica Ross

CREW
Director - Marissa High
Writer - Katie Marovitch
Producer - Francesca McLafferty
Production Coordinator - Jessica Clemons
Director Of Photography - Luc Delamare
HMU - Leigh Schwartz
Sound Mixer - Danny Carpenter of BoTown Sound
Editor - Nick Rood

[PalmurcioWorld]

"It helps you love the skin you're in by completely covering it"

[vickipatterson]

Katie forgot to refer to it as her "business" every other sentence and also didn't use "women helping women" in her sales pitch. Clearly not motivated to succeed

[volcryndarkstar]

It's not pepperoni pizza! It's a soul cleansing disk of wellness triangles adorned with sliced meat talismans.

[charliebright]

I'd like to point out how Katie is selling her "side-hustle" at her actual job instead of, you know, working.

[staycgirlsitsgoingdown]

Anytime they use the words “representative” or “presenter” or “be your own boss” or “get rich quick” you know it’s a pyramid scheme

[jarupongch]

Please do not call Cocaine, Cocaine. It's a positive mind enhancer.

[perlidamusica]

no but really, this is an iron clad criticism of how the beauty industry uses manipulative language to pander to pseudo-liberated women while still capitalizing on their self hatred

[blitg]

The most unrealistic thing about this sketch is that the makeup, sorry 'face-enhancer' was actually good and not super shitty like all mlms products are

[shrutikumar]

“Being traditionally sexy is one of the best ways for women to empower themselves” LMAO! Brands really do be sounding like this though

[kofikentebe-comrie]

Lifestyle brands are the business equivalent to 'not like other girls'

[aaronj.campbell]

"Like a raccoon...who's been punched!" I laughed hard at that one.

[sywitz]

"every waist of every size needs to be hugged"

[RoboThot]

*putting on neon green eyeshadow* this is my lid softening eye kiss glowing powder

[pixelpudding]

This isn’t a gun, it’s a transferrer of powerful popping light particles with a metallic finish

[jiraharnaiz]

She looks like a girl version of Keith

[slacknhash]

Which is scarier: Cokehead Katie or Hunbot Katie?

-- Trick question! Seabird isn't a multi-level marketing scam; it's a *multiple tier* personal sales confidence operation.

[forestflower]

I like the wet n' wild pallettes nice touch

[tacitatacita]

"It helps you love the skin you're in by completely covering it." 😂😂😂

[HeatherSulu]

Katie has the undeniable skill to make me hate her guts with every inch of my being, within a 3 minute span of time.

[MidoriJane]

Every time jess says makeup and Katie goes “aAh” she sounds like a seagull so I get where the name comes from