STOP Caring About Your Brand... Do This Instead!

I'm breaking down why you should pivot from branding to direct response marketing. I'll share with you the key differences and why focusing on direct response is crucial for tangible results in your business. If you're ready to boost your marketing effectiveness and see real, measurable success, then this is the video for you.

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WHO IS RUSSELL BRUNSON?
Over the past 20 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books (making him a New York Times Bestselling Author), popularized the concept of sales funnels, and co-founded the software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.

As of 2023, Russell’s training, teaching, and software has helped over 2,825+ people to make it into the prestigious “Two Comma Club” - meaning they’ve grossed over 7 figures inside of a single sales funnel!

WEBSITES & NEWSLETTERS:
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SOCIALS & WEBSITE:

[ryanmaya]

ive done $10, 000, 000+ in product sales using direct response, and all the paid traffic eventually builds a brand over the 5 years of doing it, direct response all day

[itsravish]

If you are just starting up, you can't wait for years to build a brand before you start acquiring customers.

Acquire customers using direct response + organic, offer great product & service, it will automatically build your brand as more and more people come into your ecosystem.

Gary Vee works with 100 yr old Fortune 500 companies who already have a brand.

[fromdonwithlove]

Direct Response gives you the money you'll need to bring more people into your sphere of influence and experience your brand. I love the clear callouts in this video, e.g., "Acquiring a customer is expensive on the front end. The second sale is the cheapest". This harkens back to the classic 'A ha!' from Dan Kennedy. “Whoever can spend the most money to acquire a customer wins.”

[TheRestorationContractor]

Russell - you are the GOAT. You got me into coaching... We now do over 1M per year with 1 employee...

You made it sound super simple a few years ago when I bought into your 2k infoproduct.

It was much harder than I thought but I made it

Thank you for your work

[isaiahharris]

If you survey the average Gary Vee fan and the average Russell Brunson fan and ask them how much income they make Russell Brunson is going to win every single time. Most fans of garyvee that I've met just have business ideas fans of Russell actually are running businesses.

[ValentinRosas-pzju]

“Direct response marketers are the only ones who know what they’re doing” – David Ogilvy
Dan Kennedy has another great book called Branding by direct response! I 100% agree.

Another book called Flip The Brand I interpreted that it goes along the same lines, but gives you actual metrics to measure your brand on the back end, which I think is what were all looking for!

[djedjynho]

I started this journey as a direct response face-to-face marketing coordinator; I was tricked by God to become an entrepreneur; and now I will use direct response to teach direct response to my fellow Haitians for a better future Haiti, isn’t that crazy? Haha 🇭🇹

[jasonstallworth]

That’s a tough one man. I created and started selling my metal guitar courses after building an audience on YouTube. And that’s how I continue to sell the bulk of my courses.
Of course, the videos are a form of direct marketing.
But I’m not certain that I would be selling courses if I were unknown.
However, perhaps a great funnel and copy would have sold (and would sell more) of my courses.
So I understand both viewpoints and they’re equally important. The branding could build a sense of trust to get that first purchase.

[drfrank]

I was a fan of Dan way back in the '90s. I went to a whole bunch of marketing seminars. I created a DR landing page on my first info product website in 2004 that converted at about 35% right out of the gate. I'm a total believer in the power of a good prospect-oriented sales page.

[thejoshuadillard]

I think both are important as a content creator who has a personal brand.

Ultimately people buy into me because of the content I put out which sends them to my offer and helps them convert easier on the backend because of the trust and value I’ve built on the front end.

Basically it’s kind of like my personal brand is doing organic direct response marketing because I still have an offer on the front end.

To me direct response marketing works great if you’re paying for ads on the front end and you know what you’re doing. But if you don’t know what you’re doing you’ll risk losing a ton of money.

With that being said…I think doing both are equally important depending on your business. But at the end of the day you need brand, marketing, and an offer. The way you structure that May not be the same for everyone.

[lukmanondeku-cgiu]

Out of all the videos out there, I bumped into this!

I've been going the route of branding for some months now, and while I have attracted some clients, it's just not up to my expectations.

I am going to run some Facebook and Instagram Ads in the next 2 days while still going about my branding.

So, in a way, I am for you both.

I agree with how you've put it, 'Direct Response Marketing brings them in and branding keeps them.'

PS: You've got a new subscriber here. Great video!

[MichaelX]

Direct response is the lifeblood of marketing and sales. Great video Russell.

[evanworldwind]

I found the conversation about “Direct Response” marketing to be incredibly insightful. The principle of Immediate Reaction is based on providing genuine service and recognizing that those we help are a reflection of ourselves. It goes beyond the question of a self-interest mindset, but a deeper understanding that serving others is, in essence, serving the one inside us.

This concept is teaching me to be in harmony and in the flow of the marketing journey. As I remind myself, “The server is the one who needs service”. When we view others as an extension of ourselves, we establish genuine and creative connections. Call branding if you wish. I call it remembering who we are and why we are here.

[aw]

Russell, you are right. Starting with direct marketing and good offers builds your brand automatically, and it is less expensive and more efficient than starting with the brand only. I do listen to Gary a lot.

[kostaftp]

You are the best, Russell.
You, Jay Abraham and Marcus Campbell are the guys that made me really understand marketing ❤

[eyeswideopenpod]

I'm definitely a direct reponse marketer. I don't want to build my brand first. I know I can but eh I do what feels best for me and my business and that's direct response.

[RohnDSaint]

I will be biased with my answer honestly!, i love you both! But i have always been a big believer of direct response...so I'm on your side

I always lead with direct response.

[grangerforson-bizsmartglou]

Thank you Russell. I bought a business with the ‘Brand’ and some ‘marketing’. It was flat with slow growth. I am converting it to Direct Marketing so it can grow, so i am with you on this one. Fabulous recap. 👍

[English_Klub_With_Shade]

We are the round pegs in the square holes, we definitely are on your

[JennyHansenLane]

Direct response marketing changed my life...along with you RB. Great video.