Cross-Platform Conversion Tracking on Google & Facebook Ads

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In this video, Teagan from Blue Sense Digital goes over how to track purchases that were conceived on Facebook Ads but then pathway through Google Ads. Hopefully this helps you track conversions more accurately giving you a clearer picture of how both of these platforms are interacting with one another :)
  1. Blue Sense Digital
  2. Cross platform ads tracking
  3. Google Ads
  4. Facebook Ads
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How do you track conversions of people that clicked on a google ad then clicked on the WhatsApp icon, booked a service, and then were told to click a button that took them back to your website to complete a checkout?
How do you pass your clickID/gclid? Through WhatsApp? Or can touch just use first party cookies with GTM and match the person after?

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