Google Tag Manager Convesion Linker - Cross-Domain Tracking for Google Ads

A quick look into how Convesion Linker tag works in Google Tag Manager, when implementing cross-domain tracking for Google Analytics conversions. Basically, the Conversion Linker will save the GCLID (Google Click ID - a unique identifier for the specific ad click, which most likely includes info about the ad, ad campaign, time it was clicked on etc) as a first-party cookie. But with cross-domain tracking in Google Tag Manager for conversion linker, you can make sure your Google Ads conversion tracking works if your funnel is spread across multiple domains. If your actual final conversion happens at another domain than where visitors first land when they click on your Google Ad, this should make it work.

#googleads #googletagmanager #analytics #digitalmarketing

[philipemarostica]

Thanks man! I was trying to solve the problem of my conversions triggering for a long time and I solved it with this video of yours! Thank you very much! Saved me!

[mahmoudmustafa]

Thanks, now I have a better understanding of this topic.

[NishaThakkar-xq]

Does this cross-domain conversion linker tag set up require the same GTM container installed on both sites?

[prof]

I added the second domain, but when I tested it, no tags appeared

Although I linked it to Google Ads and added “{Viewpage

[ethanamouyal]

HoW can we do that for Facebook Ads
Thanks for thé help