SEO isn’t dead—but EASY SEO probably is

AI hype beasts want you to believe SEO is over and that AI search will replace everything. But SEO expert Ryan Law just dropped an article making it clear: SEO may be harder, but it’s still the best marketing channel.

Here’s the reality:
✅ Clicks from SEO may be down 20-40%, but it still drives more traffic than any other channel
✅ Easy SEO might be dead, but smart SEO is alive and well
✅ AI-powered search might improve conversions, not kill them
✅ LLMs will handle informational searches, but your website still needs middle- and bottom-funnel content to close deals

Ryan said it best: “We can create SEO content virtually for free, but it’s now much harder to get clicks from it.”

Watch this video for a breakdown of why SEO still matters, how it’s changing, and what you should do next.

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