Why do all Movie Posters look the same?

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Why do all Movie Posters look the same?
#movies #movieposters #movietrailers

Have you noticed all movie posters look the same? The floating head trend has been popularised thanks to franchises like MARVEL and STAR WARS.

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Stop for a minute and look at this poster. Chances are, if you've ever seen a movie. You recognize this design.

Aladdin, Uncharted, Scream, Black Adam, The Batman, Free Guy, Star Wars, Sonic, The MCU, Dune.

And even most recently, The Super Mario Movie.

All of these movies seem to be borrowing from the same style. But why do all movie posters look the same?

When you look at movie posters throughout history, parallels could defintely be drawn.

But it was the 1990s when the parallels started to alot more like copying.

When we fast forward to the popular trend of today, movies selling themselves as blockbusters will usually use a template that puts all of the movie's characters together in a unified collection.

There are probably about a billion different reasons a studio or artist could explain why this is the way it is, but it boils down to one simple fact: it seems to work.

Very qualified and highly educated marketing teams have spent millions on research and have learned these types of posters lead to the most amount of interest.

Whether you have a strong cast of recognizable characters or an ensemble cast of A-List stars, you want to show them off as they'll increase the chance someone will check out your movie.

As you may be aware, production and marketing costs for your average tentpole picture can run into the hundreds of millions of dollars, and this trusted approach to poster design is conducted with the aim of maximizing the heck out of that investment.

So while many of us might be questioning why all movie posters look the same, the answer is relatively simple. We respond to this design style where it counts, at the box-office.
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Don’t get me wrong, sometimes the floating head poster can look good sometimes, but sometimes it can just look chopply edited and bad. And it always happens for most recent movies. I know sometimes it can work but still, why can’t the people who make these get creative

roopnarinedeonarine
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i personally love poster A for The Batman, I have it on a t-shirt

nunfykon
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All the Marvel aka the Mcu movies are good

thestarwarscollector