First-Party Data vs. Zero-Party Data

If you’ve kept up to date with 3rd Party Cookie Deprecation, you probably know the difference between 3rd-party data and 1st-party data. But what about zero-party data?

Let’s dig into this lesser-known category of customer information and why you should prioritize it across your digital marketing efforts.

In the guide, you’ll learn:

- How to effectively collect and use zero- and first-party data for precise targeting
- How industry leaders are future-proofing important strategies like retargeting
- How to work with your ad provider to prepare for a post-third-party cookie world