Trend Talk - Reframing Hydration

Consumer thinking around Hydration is evolving. Watch our Trend Talk from SupplySide West on Reframing Hydration to learn new information from our study.

We featured live Trend Talks at our SupplySide West booth this year, with a focus on consumers’ evolving approach to addressing hydration, energy, immunity, and brain health need states. With data gathered from a proprietary A&U study on health & wellness we conducted in 2023, Sonja Matthews from our Insights team and both Jeff Mahoney and Madonna Fletcher from our Foodarom team presented a glimpse at what the research is showing.