Master Class: Platform Business Models

This 20-minute video discusses the competitive position and expected future developments of platforms in the sharing economy and platform business models in general. This video was part of Jochen's online EMBA class.

[Franz_FFM_HK]

Vielen Dank Prof. Wirtz, dass Sie diese hervorragend verständliche Unterrichtung mit der interessierten Community teilen.
Alles Gute und beste Grüße.

[SurendraSharma-nonx]

Absolutely perfect sharing regarding platform business models class.

[RaimundMollenhauer]

Herzlichen Dank für dieses Beispiel geladene Video!

[olympiasoon]

Come across this lecture by professor. Good insights. I am starting a business using a platform model in the Health and Fitness business. Just what I need

[FUNDMORE]

Platform Business Models open doors to business opportunities considered dreams of yesterdays. The possibilities in financial services and commerce are limitless.

[ProfessorJochenWirtz]

The research underlying this video can be downloaded from:
> Jochen Wirtz, Kevin Kam Fung So, Makarand Mody, Stephanie Liu, and Helen Chun (2019), “Platforms in the Peer-to-Peer Sharing Economy”, Journal of Service Management, Vol. 30, No. 4, 452-483.
.
> Makarand Mody, Jochen Wirtz, Kevin Kam Fung So, Helen Chun, and Stephanie Liu (2020), “Two-Directional Convergence of Platform and Pipeline Business Models”, Journal of Service Management, forthcoming

[benjaminy.]

Hello! Thank you for making these materials available in the public domain. I wished that I've took up your module if I happened to be in NUS. Greeting from Singapore

[herwinbackup]

Extremely useful and succint. thanks prof wirtz!

[bishwajeetsharma]

THANK YOU VERY MUCH SIR FOR THIS, WELL EXPLAINED BY YOU:) LOVE FROM INDIA.

[jideidowu]

I did enjoy your insight on the Business Models that Platforms of today have adopted Professor Jochen, but I do have a question however.. How would a platform that focuses on creating a community lets say like an e-commerce community whereby Sellers and those who offer services are able to connect with Users/Customers on the platform. Now been a platform without any actual product how do you adopt a business model and what's the best form you would adopt to generate revenue as a platform. Now let us take into account that UX, Performance, Trust, Reliability and Dependability have been achieved. What business model would be best to adopt? Should you decide to use subscription based model like Netflix, or Perhaps the use of AD's like YouTube and Google. Or which other methods would be best adopted here.

Although I'd love if AD's wouldn't have to be the most concrete option in play here and as such I am searching for other ideas that can be adopted.

I would be so interested in hearing your view on this sir? Thank you in advance Professor Jochen Wirtz.

[sunilarshahil]

Thanku Mr. wirtz, for such a wonderful session.

[triyogaap.]

Thank you professor for your insight.

What if, I want to evaluate our platform (reserch grant from government body (not bussiness you said in your video)) and then I want to expand the level of the platform. For example I want to accomodate how researcher connected to one and another to create minimum value they can interact and know each other. So, (in simple way) they can share their research (policy/technology) in order to be used/implemented/adopted in another place, etc.

Is there any framework/tools/etc. that I can use? Or if you had any of article which are related? I would be interested in your view.

Greetings, from Indonesia. :)

[yiukins]

Professor, thank you very much for this informative and interesting presentation.
I am considering starting a platform business. Could you please recommend some books or online courses for me to study further?

[truebossman]

3 very important
2 now i am building my platform business

[venugopals]

Excellent insights. Definitely would like more examples and comparison between Platform and non- Platform business.

[divyanshuranjan]

Professor, great video.
I have a doubt. In the last diagram, why is Amazon in the third quadrant i.e. transfer of ownership and marketer provided resources? The ownshership aspect is understood, but why marketer provided resources? Do the sellers not sell on Amazon? Shouldn't it be peer to peer, because the sellers come on the platform to sell their products and buyers buy them?

[Donnyrado]

Thank you for the great content and new insights into the interesting business strategy. I do understand your view on the low switching costs for both sides of most transportation platform's which lead to multihoming. In my personal opinion the main point to consider is that most of those platforms offer homogeneous goods or service, thus the customer will choose the platform with the highest utility ( UX, price, availability). Overall this may lead to a dominant winner takes it all market or a red ocean....
On the other side you mentioned Airbnb and hotel chains: Those accommodations providers are heterogeneous services as the location or specific attributes (view on Marina Bay or Eiffel Tower) create a product which cannot be replicated as it provides a specific individual utility to the user. Therefore platform's that can create heterogeneous products, for instance real estate investment or accommodations, will (my view) not play by the same rules and can lock in users much more sufficiently

I would be interested in your view? (I saw that you replied on some comments)

[siri]

Dear Professor, nice presentation! Where can we fit in the telecom connectivity platforms? Ex. Jio platforms, Rakuten (RCP) etc?

[qhawemakhaye]

Greetings Professor
Thank you for the very informative presentation.
As of 2019 I was given the opportunity to lead a logistics company and last year I discovered that there isn't a business model in place for the company (the company has been operating for more than 10 years).

My questions are:
(1) Is it possible to design a new business model for a company that already exists and if so,  will we have to change how we've been operating and also will we have to change our system?

(2) Is there a specific way/format to follow when designing a business model for logistics company?


Thanks,

[Meetpatel-eowj]

Is the application of stock market broker where we do trading example of platform business?