Bob Iger Teaches Business Strategy and Leadership | Official Trailer | MasterClass

In his 45-year career in media, Bob Iger has never shied away from change. That quality has served him well at The Walt Disney Company, where he’s helped one of the world’s most beloved and established brands evolve without losing any of its magic. As chairman and CEO of Disney, he’s helped shape the company’s strategic vision and guided it through some of the boldest moves and biggest acquisitions in media today. In addition to the acquisitions of Pixar, Marvel, Lucasfilm, and 21st Century Fox, he helped expand the company’s content across new and diverse platforms, embracing direct-to-consumer technology.

During his tenure at Disney, the company has been widely recognized as an industry leader, landing a place on “best-of” lists in most major business publications. Bob himself has been named one of the “World’s Most Powerful People,” a “Top Gun CEO,” and one of Institutional Investor magazine’s “Best CEOs” for four years total so far.

In Bob’s MasterClass, learn the Disney CEO’s strategies for evolving a brand in an age of disruption and leading with integrity, courage, and optimism. Through case studies and lessons from Bob’s 45 years in media, learn the strategy behind some of Disney’s boldest moves and biggest acquisitions, including Marvel, Pixar, and Lucasfilm. Bob will teach you his take on the art of negotiation, risk management, and evolving a brand. He’ll also share his core tenets of leadership and teach you how to embrace change and take smarter risks so you can reap greater rewards in your company and career.

In this online class, you’ll learn about:
• Risk management
• Focusing your company strategy
• How and why Disney acquired Pixar and Marvel
• How to evolve a brand
• Anticipating what consumers want
• Leadership characteristics
• Effective time management
• Managing industry disruption
• Navigating complex deals
• The art of negotiation

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MasterClass is the streaming platform where anyone can learn from the world's best. With an annual membership, subscribers get unlimited access to instructors and classes across a wide range of subjects. Each class features about 20 video lessons, at an average of 10 minutes per lesson. You can learn on your own terms — in bite-sized pieces or binge it all at once. Cinematic visuals and close-up, hands-on demonstrations make you feel one-on-one with the instructors, while the downloadable workbooks help reinforce your learning. With MasterClass, you can stream thousands of lessons anywhere, anytime, on mobile, desktop and TV.

#MasterClass #BobIger #business

[Khawkins]

That's right when you start a company you should sell it to Disney

[bloodrunsclear]

'I'm going to cover a number of subjects'
Any of those going to be your controversies?

[ChristiaanNdoro]

This first part didnt age well given whats happening today, but it definately was a worthwhile Masterclass

[muradfataliyev]

I can't get it. This man is Bob over then who is Robert Iger?

[thorengebretsen]

People really soesn't understand what this man has accomplished.
He is probably one of the best business men in the world, and people are hating on him because of some star wars movies he did not direct.
He is teaching business strategy and leadership, not how to make movies...

[cowetascore]

I wouldn't want to learn how to tie my shoe from Bob Iger...

[leptonsoup]

And for Bob's next Master Class, he's going to describe how he pissed off a Disney Princess (with badass MMA skills). Talk about risk taking! What next? A master class in how to drop a few billion USD on some IP only to shit the bed and roll around in it for a few years?

[laei]

Damn that dislikes is so low I mean It's not his channel so ok

[bluewolvesstudios]

I have my ups and downs with Bob's approach at Disney, but i am very...VERY surprised, they didnt nab Michael Eisner for this.

[mancal]

Well, if it isn't the Ghengis Kahn of Disney executives!

[mikexf]

Teaching me how to ruin the biggest unsinkable media corporation of all time bob?

[tabularasa]

the man who Broke Disney, the peak pretender, the investor scalper itself.

[SunwardApple]

😂 ain’t no way this guy is giving advice, bro created and exasperated Disney’s current problems.

[John]

This piece is enlightening; akin to a book that enlightened readers on similar matters. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Author Name

[TravirusTheKing]

Yeah I get learn about how to destroy a franchise. after buying it.

[ZekeAxel]

Just absolutely kill the Star Wars franchise for woke optics, kowtow to China and throw around popular buzzwords.

[phillipgonzlez]

What a joke ... everything he bought turned to shit....

[cingizceferov]

Bu Disneydi oğurlayıb adından istifadə edib sayt yaradiblar ustrlikdeki Robertin adından da istifade edibler

[markangelodioneza]

i don't want to be greedy like you your ruined all marvel franchised movie