Why are companies DEBRANDING their LOGOS?

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Are you noticing how big brands are simplifying their logos? Pringles, Lay’s, Warner Bros, Rolling Stones - so many companies are debranding themselves.

👉🏻 Here are three big reasons why Debranding is everyone’s go to strategy:

🔥 Consumers spend more time looking at screens and not hoardings/brochures. Hence, every piece of marketing is now being optimised for screens and not paper. Our eyes expect clean solid based shapes on screens. We don’t expect bevel and emboss effects on phones. Hence, all logos are getting rid of shadows and depths so they fit well on app icons and mobile ads.

🔥 As a brand grows, it looks forward to build an identity around trust and professionalism. Cutting away extra effects and shades shows that a Brand is getting mature and sleek year by year. It doesn’t need extra borders and strokes to get your attention. Just their name and symbol’s shape is good enough to strike a recall.

🔥 Everybody is doing it - when every other brand in your market segment moves towards a certain aesthetic, you get a higher incentive to look and feel ‘similar’. Product positioning plays a huge role in how consumers perceive your brand. If everybody apart from your company is using a certain type of typeface, color scheme, and identity - then you risk yourself being seen as ‘too different;. That can be good but in a lot of cases, just by looking too different, consumers might not even realize that you are positioned in the same market segment. Hence, when everybody is evolving - evolve together otherwise you’ll get left out.

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