Rebranding the RIGHT WAY | Rebranding Explained & When to Do It

Rebranding the RIGHT WAY | Rebranding Explained & When to Do It

Rebranding is one of those things that is easily misunderstood. Many people think changing your logo or website is a complete rebrand, but that’s not totally correct. In this video, I break down what rebranding truly means, provide some examples on companies that have gone through rebrands, and the difference between rebranding, versus strengthening your brand.

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Today’s video is all about how to rebrand, how to rebrand your business, how to rebrand a business, when to rebrand a business, when should I rebrand, rebranding your social media, rebranding your website, rebranding your logo, how to rebrand my website, how to rebrand my business, personal branding, should I delete all of my old instagram photos, should I delete all of my old YouTube videos, how to promote your business, how to market your business, marketing strategies 2020, how to grown a strong brand, rebranding, rebranding tips, branding tips, entrepreneur tips, marketing tips for business, Erin Winters, Erin on demand

// E R I N

I'm Erin and I'm a full-time entrepreneur. I have a digital marketing & video production company called Erin On Demand. I teach entrepreneurs how to stand out online through content marketing, digital strategy, and video production. I’ve worked with companies from National Geographic, to local mom & pop shops, helping them create compelling content that attracts their target audience. This channel, takes you through my journey of building my business from the ground up, while sharing information on how I market, strategize, and operate in my business… to hopefully help you build yours!

[meateatertoveganish]

I rebranded. At first I was just a vegan cook so my customer base was vegan that wanted food with some flava. Now I'm helping those who are transitioning to being vegan. So my audience is the meat lovers wanting a change from the full 5+ year vegan. Even though vegans buy also but now my food is to help the transition

[oAmericanSweethearto]

I’m working on a rebrand right now and I’m nervous because it’s a complete shift but I’m happy because it will define what my brand provides. Because before I was trying to provide everything to try to get as many customers as possible which took the joy out of it all

[dayanashiplett]

I loved hearing that it takes years to establish a brand. I agree! Consistency is key 🔑

[sierralafaye]

Literally in the process of rebranding myself now, so needed this 🙌🏽

[novaelle]

I thought that I rebranded but learned in this video I simply re-designed. After watching this video, now I realize I really need to rebrand and rethink my target audience my new mission as well as goals. So while I am able to look more cohesive as a brand, the actual back end of my business and it’s re-brand is what needs some work. Thank you so much!

[YAYOUSONKO]

Currently rebranding & came across this channel. Got my snacks, my pen and paper, time to binge!!! ❤️🙌🏿🙌🏿 thank you!!

[NastassjaP]

I liked the video before even watching because I already know I’m going to walk away from this video as a better YouTuber at the end!

[MelissaFreeman]

Currently rebranding on YouTube. I recently had 550+ videos and now I’m down to 125!
It’s time to get serious and only put out content that brings value to others or myself 🧡

[FDMinistries]

I’m rebranding now!!! It’s difficult on social media

[DonaldB]

Great points on rebranding. My goal is to stay consistent with what I'm doing. Im going top be patient. And you're right, it does take about 7 times for someone to see your stuff before they take action. I love your content

[rachelsfuel]

Rebranding is sooo important and takes a lot of thoughtfulness. Thanks for sharing ☺️

[mirlinek]

I am still in the early stages of figuring out my branding and building my virtual bookkeeping business so this video was right on time. Thank you for sharing🥰

[tiaamiee]

You always give the best advice and info!! I’m dealing with rebranding with my boutique and this is what I needed to know!! ❤️

[alicia_shaun]

Erin my girl!!!! 💕🌟

I did this recently. I used to do natural hair videos but I changed to doing budgeting and planning because my family was involved in a horrible car accident last year. We didn’t have an emergency fund and it caused me to rethink how I budget and I hold myself ACCOUNTABLE for my financial decisions now. 💕

[morganejackson]

Girl you are the TRUTH!!! Greetings from France 🇨🇵! I've subscribed to your channel only a month ago and I have already learned SO MUCH!! I was kind of stuck in my organization for my project (I'm a fashion designer and Seamstress working on my own clothing brand) and all I needed was a little push on organization (it's not my strong suit) while still working retail and that "Top 3" method 😱?! Whew Chile the efficiency!! I have never made so much progress in my project then since I have been using the top 3!! And it really takes off the pressure of big ass To-do lists which can be overwhelming, and gave me a boost in motivation to see stuff get done everyday, even if it's 3 small things. Slow progress is still progress 💪🏼! So thank you very much!!! And for rebranding, I'm working on that right now so it's perfect timing for this video. Imma work on it and let you know how it goes 😁!! Enjoy your day and thank you so much for your work 🙏🏼💜

[jaechanda]

I’m actually in the process of rebranding right now and I’m even more lost then I was in the beginning. After watching this i think maybe I just need to strengthen the message and brand already established.

[victoriaveeart]

My brand is definitely going under a rebrand because when I first started I had a message for why I started and I feel that I’ve drifted away and I just want to restructure it establish it better and better quality products

[itswellnessjess]

Another gem from Erin! I find your content so enjoyable. You inspired me to start my channel documenting my weight loss journey, and the other night, I was contemplating on working on a long song introduction. Then I watched your video on things that content creators waste time on - and that was on the list. LOL. Thanks for always sharing your expertise with us! <3

[therealjustysjordan]

im in the process of doing this for my brand THE BADDIE EFFECT <3 thank you for your tips!!

[ShopNaturallyMe]

This was EXTREMELY helpful thank you!! I didn't like many small businesses rebranding and I was hesitant to do it myself. Thanks to you I know am more aware of what I want and how to move forward.