The Strategic Reasoning Behind 'Ruining' a Logo

An analysis of why companies decide to debrand.

[Ajia_No_Envy]

Okay but the pringles logo was actually perfect and they changed it to make it look like any other generic brand

[combatcarl]

Personally, I prefer the more complicated and visually interesting logos. I like logos with personality. At least those old school lively logos didn't scream "soulless corporate crap" on the box. I mean, you're getting soulless corporate crap either way, but I just liked the early 00s logos.

[davidfrischknecht]

Burger King didn't really simplify their logo. They actually went back to their older logo.

[TheFiteShow]

whatever the reasoning, you have to admit the way megacorporations have a death grip on the economy and thus every product you see has a monochrome sans serif logo feels dystopian as hell

[WoefulMinion]

"If we go back half a century, logos were predominately simple." "Simplicity was a necessity dictated by the limitations of hand drawing."

First, half a century is just the mid-1970s. Second, what limitations? Have you seen some of the packages from the early 19th century? Or even Apple's first logo?

I’m sick of this minimalist era..they think it looks “modern” or “professional” but really it just looks drab, bland, soulless and just downright depressing. You can modernize without being so overly simplistic.

[coldpepper]

Meanwhile, Coca Cola is silently sitting in the back and observing.

[greenrobot]

As far as I know Pringles isn't an app

[dursty]

this genuinely sounds like propaganda.
no questions were answered, but the thing being questioned was made to sound positive, and for those of us who actually want an amswer, even *more* questions were raised by this video.

one example is this: the video said that the minimalistic logos are perceived as "more elegant and give the impression of luxury and premium quality." but we want to know, as perceived by *who*?? who views it that way? because the whole reason we're questioning the minimalisation of logos in the first place is that we DON'T see the logos as more elegant or representative of luxury.
so not only did the video fail to answer the initial question, it introduced *another* question and didn't provide an answer.

i have no idea why anyone would want to make propaganda in support of minimalistic brand logos, but you did it.

[deadlychicken]

"Quality"? "Profesionalism"? "LONGTERM Growth"? Yeah sure

[matthewfusaro]

I took a design class in college and was told that logos should look great in black and white as well as in color. If it can not be printed in black and white, then it's a "broken logo". I see the logic behind this but businesses should have different more complex logos for signage and in situations where they can afford to make the logo more visually appealing. Keeping the same simplistic logo in every situation is not helping business but that seems to be the trend lately with large corporations. They no longer care what their customers think.

[DeclanMBrennan]

I'm not certain logos started simple. There are plenty of Victorian age logos that are extremely elaborate.

[PromisingPod]

It's really just the bandwagon effect where many companies want to be on the same page. Then, a successful company will come in and overcomplicate designs and then all companies will follow suit. It's just an ebb and flow of trends. The only thing that's certain is that change will happen again.

This is a pretty good video, though. That's interesting that young companies are more likely to be more complex and colorful. Thanks.

[looseleaflyra]

im not even kidding, this video is how i found out Kia cars and cars with a KN logo are the same. i had no fucking clue

[mastermind]

As a Graphic Designer it hurts my soul seeing how big companies are showing with the minimalistic approach when it comes to their logos.

[bllawlk]

Nah KIA logo was a flop. Sales did increase but it was not due to the logo redesigned for sure.

[sailance]

2:12-2:15 - _"branding elements can become cumbersome and ineffective. Detailed logos intricate typography and complex color schemes may not translate well to mobile screens"_ meanwhile icons in menu in mobile phone 2000s: Detailed and varied. somewhere we took a wrong turn 🤔

[chrisronin]

‘late 1900s’ excuse me, the what now?

[stevenscott]

That's a LOT of words to say "simple is just the fad right now".
He even admitted that we've been through at least one trend-cycle already.

[Quaker_parrot]

ah yes. pringles. the super serios high quality premeim can of chips that you defenitly cant buy at your local supermarket, needs a rebrand of removing charicter for symolizing maturity.