How to Measure Marketing Automation ROI & Results

If you think of marketing automation as an investment, then like any investment it’s important for it to pay a return.

The most obvious area that marketing automation ROI pays is in new leads, or new sales, but that’s far from the only way automation can serve your business.

In this video we’re going to look at direct and indirect ways that automation can improve or enhance the experience you’re creating, save you time, or grow your business.

1:06 - Direct ROI
1:44 - Indirect ROI
2:37 - Measuring customer experience
3:28 - Boosting your confidence
4:56 - Time savings

Keap is on a mission to simplify growth for millions of small businesses. For 20 years, we have been helping small businesses get organized so they can deliver great service and close more business. Today, the pioneer of CRM and marketing automation software for small business serves more than 200,000 users globally with its Keap products.

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Have any of your own marketing automation ROI measurements? Let us know in the comments!