How to Build a Marketing Automation Strategy to Nurture Leads

In this video we’ll talk through nurture as a concept, and then we’ll dig deeper into the mechanics of crafting an intentional nurture strategy, we’ll offer advice as to what you might say, and how regularly you should follow up, and the ways that you can use a marketing automation strategy to make sure it happens over and over.

If you’ve been in business for any amount of time then you’ve probably heard or even said the phrase ‘lead nurture’, or even just ‘nurture’. But this topic is so much more than a buzzword, it’s a powerful way for any business to do more with what they already have.

Nurture is perhaps the single most powerful way that any business can improve their bottom line. It’s all about staying in touch with your audience, or following up with your leads, prospects, and customers.

This means that an effective nurture strategy will improve the conversion rate you have between the different stages in your customer journey.

Keap is on a mission to simplify growth for entrepreneurs. We liberate and empower small businesses to strengthen their families, communities and economies. For 20 years, we have been helping small businesses get organized, follow up and automate to grow sales and free up time. Today, as the pioneer of sales and marketing automation software for small businesses, Keap serves more than 200,000 users globally.

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Does Keap work with gravity forms. When someone fills out lead info from website, does it automatically import as a new contact lead in keap? Or do all leads and contacts need to be manually imported?