Top 10 Marketing Automation Strategies - part 1

Across professional services almost all firms have started to incorporate marketing automation in their overall marketing strategy. Here is the first segment in our three-part series where we provide our top 10 marketing automation strategies for professional services firms.

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TRANSCRIPTION:
Across professional services almost all firms have started to incorporate marketing automation in their overall marketing strategy. Even if they have, they don't often know the best ways to utilize this tool that they've just invested in. So in this three part video series I'm going to share the top ten strategies for your marketing automation system.

First is a strategy around attracting more new leads. Marketing automation is perfectly setup for one of the primary goals in professional services, getting you business. So through techniques like SEO, sharing in social media, guest publishing in outside publications, marketing automation helps you promote all of that and cast your net wider, thus attracting more new leads.

A second strategy in marketing automation is better qualifying those new leads. We all know that all leads are not the same. Just having traffic to your website, for example, is not enough. But marketing automation helps you test measure and then refine the different techniques and you're helping bring more qualified leads to the table in that way.

The third strategy I want to share with you is around segmenting your list. Marketing automation is perfectly set up for this. Without marketing automation, firms often have just one huge list. We know that not all leads are equal. Marketing automation helps you be smarter about what you're sending and what you're putting in front of the leads that you just acquired.