Why The Music Industry Is At War With TikTok

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[MassManicMedia]

UMG pretends its fighting for the artists but its just fighting for itself

[fredronknowles]

This is a win for upcoming artist to be heard IMO its time NOW to push your art ...good luck

[oeoeflq]

tiktok destroyed mainstream rap and hip hop within 2 years crazy 😂💯

[BenCaesar]

The MTV analogy was accurate. MTV was the absolute king of youth culture and influence, it had a style and generation ….but it’s pretty much a shell today.
TikTok is the king now with its own culture x influence and an entire generation, but if TikTok implodes today will that destroy the music business ?
Especially when there are alternatives

[nameisamine]

If you were paying attention, you’ve seen this coming down the pike. I remember reading about their Oceania experiment, they’ve been preparing for this. I can see TikTok’s relationship with the music industry becoming increasingly adversarial as they become more of a threat to the status quo. Will we see a fully fledged TikTok record label grow into something that can compete for market share against UMG, Sony and Warner?

[abahlelukhele]

Tiktok is doing to major record labels what major record labels did to artists and now they're crying "wolf"?

[kazonikz]

Thanks for making this video, the topic wasn’t clear to me, now I understand each side’s motivations

[GanjaxMan]

Much Needed Topic that needs to be spoken on Today 🔥🔥🔥

[lunareclipse]

There is no single artist who needs a record company to sell his/her music. There is no single music fan who needs record company to find good music.

We are witnessing a very interesting period of time.

[TQbeats]

your research is flawless quality keeps me coming back

[nonstoplocs]

crazy how a label pays artists very little but will be mad a tik tok for the same bs

[lovely]

Greed and pride is one of the most deadliest sins.

[Mafhuwa]

UMG is greedy, but they are right about tik tok under paying . Not just musicians, every content creator on the platform

[mooshisdad]

I was part of the team at UMG that worked tiktok records we generated over 10 Billion streams on 33 releases in over 20 months utilizing the TikTok mechanisms for growth. No matter how u cut it that’s revenue

[TheChees]

Better to go independent than sign first time. Create bange after bangers and build your following. When you come to sign up you will have the upper hand over them and owning your masters.

[vulpedavid]

learned a lot from this video, great work as always!!!

[GuilhermeSantos-fmtc]

this was such a good video, appreciate it yassine

[BigGuyPoints]

This is “think of the exposure” at mass scale.

[cysusa]

Thank you so much for this breakdown. I was confused but your vid presented both sides pov and provided the stats/financials. Will be interesting to see how it turns out.

[viedaz.]

11:51 this statement is what the music industry's been telling to new artists alll the time so that they can exploit these artists and underpay them what they deserve... now ur crying when the tables are turned? sucks 2 suck doesnt it