Top 5 Landing Page Best Practices for B2B Marketers

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Need to build a high-converting landing page? Here are the top 5 landing page best practices that you should consider:
1. Omit the website menu – remove all of the distractions and point the visitors’ attention only to the things that will make them convert right here and right now.
2. Kill a word – the more straight-to-the-point and less wordy your copy is, the higher the landing page conversion rate is.
3. Show your product (or service) in action – add screenshots and use case examples to show the key benefits of your offering in a real-life context.
4. Match calls-to-action – the headlines and CTAs on your Ads and landing pages should be closely matching for the visitors to maintain their engagement.
5. Reduce form friction – Lengthy and complicated lead capture forms are history thanks to data enrichment tools. Simply reduce the number of fields on the form.
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[henrythomas]

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