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Vodafone Germany Customer Data Hub case study
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About this talk:
Customer data is typically siloed in dozens of applications and data islands, in many different formats and technologies.
Many enterprises have invested heavily in various internal and commercial solutions with the aim of delivering a real-time, single view of the customer in order to improve customer experience and support innovative business initiatives. Most of them have failed.
Watch this webinar to learn how Vodafone Germany has successfully implemented a Customer Data Hub (CDH), which unifies customer interactions, transactions, and master data, across dozens of data sources, to serve both operational and analytical workloads.
Agenda:
* The Customer 360 challenge
* K2View data product platform
* Key steps and lessons learnt in building a real-time Customer Data Hub
Customer data is typically siloed in dozens of applications and data islands, in many different formats and technologies.
Many enterprises have invested heavily in various internal and commercial solutions with the aim of delivering a real-time, single view of the customer in order to improve customer experience and support innovative business initiatives. Most of them have failed.
Watch this webinar to learn how Vodafone Germany has successfully implemented a Customer Data Hub (CDH), which unifies customer interactions, transactions, and master data, across dozens of data sources, to serve both operational and analytical workloads.
Agenda:
* The Customer 360 challenge
* K2View data product platform
* Key steps and lessons learnt in building a real-time Customer Data Hub
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