What Each Color Means

What does each color mean? And how can you choose the right color scheme for any design context?

My Written Guide:

My Books:

[aaronlympanydesign]

More brand designers need to see this. There's a lot of vague color B.S. out there, but this really helps clear things up. Fantastic!

[oldmachinesicecreams]

#1 most underrated YouTuber! I never knew about the connections between size and saturation or red and warmth. So much applicable info here!

[TheProjectEquestrian]

Here after starting the first chapter in your book, Methods of Persuasion! Wow, what valuable and well packaged information you share! I'm excited to dig into all you have here, in your book and on your website! I've been looking for a resource like this for a while - I really appreciate what you've done!

[charlie-taylor]

Nick, this was so enjoyable to watch and educational! Love that you tie your humour and personality in as well.

[thedanielbudai]

Really insightful video!! I remember those old TV ads where the crappy product was shown with a black & white video with bored/angry/sad users of the product and the new promoted product was shown by a colorful video with happy users.

[businessbeginners]

Nick's face on a baby is going to be talking to me in my nightmares tonight!

Brilliant video though, love the added bits of humour too.

[benjaminanderson]

I don't remember how or when I discovered this channel, but I'm glad I did. Your videos are always so interesting, and I love seeing how easily people can be influenced. You deserve so many more subscribers than you have!

[yourbrandstrategist]

Nick, I just adore your explanations.

[ArtsyLadyCrafter]

Thank you, Nick, for your useful, valuable info.

[transcendingsoul]

Very clever insight! Appreciating the perspective ❤💯✨

[tiborszabo]

Congrats for the contents! I wish 1 million followers by the end of 2022! :)

[reborninflames]

I never get tired of these fascinating marketing psychology topics. I wish you could upload more often.
On a completely different matter, your book "Methods of Persuasion" is the only text I've yet come across that presents a coherent, generalized "formula" for persuasion (great effort, BTW). I find it odd that academics appear to have neglected this niche.

[JandeJongePBPLtd]

Always (...OK. 'never say "always"') love your work - and books. - Well done, Nick!

[nataliapierce]

So much valuable information in 11 minutes!! Powerful stuff. Thank you

[TheCaroleFreemanKetoCarole]

I too, ALWAYS love your videos! So well done, so informative. I find the concepts you teach to be fascinating! I often update my website and sales pages after learning from your videos. After this one, I have more ideas of how to improve my sales pages. Thanks, Nick!

[MrKrotman]

amazing research work, storytellung and vidio editing!

[joenoyalis]

My favorite part was when you were floating in the tea cup
great video!!

[vanessapuente]

Love it! 🤟Thank youuu! Great resource!

[andrey_dunin]

Thanks, was looking for this info about colors

[christiangiraldo]

Hey! I'm a Graphic Design student, focusing on Logo Design, and this is by far the best actual psychological-meaning resource I've ever encountered, regarding color... or anything else design related. This is an extremely valuable video for me.

Books and courses are extremely limited regarding the analysis of color: They usually just say: "Most brands are blue because they want to project safety and trustworthiness"; and then throw a list of extremely generic and predictable meanings for hues (such as "green could represent nature", "red could represent love", etc.), and that's it. They consider the topic covered.

Now, may I ask: Do you have any guide or video about shape psychology? Like the psychological meaning behind circles, squares, triangles, regular polygons, stars, etc; with some suggestions on when to use each?