Channel 4 - 2023 Rebrand Montage (4creative)

From 4creative on Vimeo:

What are your opinions on the refresh? Personally, I appreciate the quirkiness of the idents and I get what it’s going for, but it just doesn’t feel like Channel 4. Compared to previous brandings of this channel which have held an impact for many, it’s almost like this is a letdown. Especially the fact that it’s all streaming-centred. However I guess it suits considering the way their programmes are going (Late Night Lycett can fuck off.)

Guess we’ll just have to wait and see…

[popfan]

I can’t even put into words how amazing this rebrand is. Definitely way better than any rebrand before it, almost as if it nearly beat the original 1982 rebrand.

[glassowlie]

Cool they made their own emojis! The modification of the Horseferry font looks superb! Great job Channel 4 in-house - 4Creative!

[Thomanory]

Props to Channel 4, it certainly doesn't look horrible! Certainly better than the 2015 in my opinion.

[saytwo]

I love they added the spoon guy at 0:19

[Jon-bxij]

Its a pleasure to be able to say to you welcome to Channel 4. Lol she nicked that from Paul Coia. (First voice heard on C4 when it launched in 1982 if anyones wondering)

[skyfuzzball]

The only issue is only 1 color in the channel 4 block

[christianvillareal]

I’ll expect Channel 4 to rebrand its sister channels as well.

[hakimi_AH]

definitely better than the 2015 rebrand, anything is better than that.

[каналдневнаяфурия-ше]

0:22 oh my, yellow guy from DHMIS :'3

[CringePoop]

Having brightly colored background gradients against a centered logo with relaxing, ambient bgm doesn't say "Altogether different" to me. It's a fine rebrand, but it's so out of character for C4. And the stretched heading text, I thought that was parody for a second, it's so overdone. Am I tuning into television or another crypto scam? The only thing I like are the logos at 1:56, really nice honestly.

[kaitlyn__L]

Hey look, it's Don't Hug Me I'm Scared. Have they ever actually broadcast that?

I do like the shade of mint green, albeit the gradient background is also being done on ITV and BBC. The typography is pretty nice, the titling/headline font is a bit more divisive but the rest is clean.

I still miss the original More 4 ident logo, never had much love for the one this is replacing.

[directlinelife]

What will happen to e4, more4, film4? Are they changing their names?

[smashthesubscribebutton]

i think i saw an e4 extra night loop at 3am yesterday

[markc]

Now you can't tell all the different elements apart - stupid move from C4. It didn't work for ITV..and they've done the same by going back the way.

[brodytheplotagonfan]

1:30 1:32 1:37 1:39 1:06 Any Ideas How Channel 4 Did That I Look On The Internet But I Can't Find It Anywhere What App Is Taken From?

[SuperBloxTube]

This is the network that aired The Lorax (before ITV2, CITV and ITV1 did).

[TechLookYT]

I'll take BlueFrog's opinion it represents Channel 4 horribly.

[alexmacleod]

Bring Back the 2004 idents for old times sake

[ArmaniKisala]

I want 4junior on june 1 2024 while may ends shows like Pororo hd s1 hd 2 hoobs miniscule lulu zipadoo jelly jamm
Oggy and the cockroaches where's chicky karate sheep zig and sharko and trolls the beat goes on 1:41

[RedversCross]

It's only ever MALE nudity. Unbelievable sexist double standards.