How To Find Your Perfect Target Audience! VERY IMPORTANT!

Hey guys! Reminding you how important it is for you to find your target audience for your business BEFORE you start spending money on marketing!

#targetaudience #smallbusinessgrowth #entrepreneur

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[jazzsparks]

Thank you so much! This just put some real context behind the usual "Find Your Target Audience" shpeel you see for business owners.Your content is the type of support and insight that can help somone struggling to navigate doing this for their business.❤

[sunsetdxnny]

Could you maybe talk about how we could strategically find our target audience? It sounds like you stumbled upon your target audience, but what would you have done differently to find out who would buy your product from the start.

[aqpcserver]

I enjoy your vids!!!! Very transparent and informative; content creators rarely talk about the 'moving parts' of their businesses. Thanks so much

[Mobomedic]

i only clicked on this video because you are breath-takingly beautiful. i aint want nothing else lol. keep doing your thang

[deannairie]

Woow this is soo true this the mindset I have. Gotta change that. Thanks for sharing. I’m taking notes

[machumak]

Thank you so much. The information here is priceless. I have been targeting the wrong audience myself so it is very nice to get feedback on how to do it right. Thank you.

[yasdaartist]

Very good video and I’m just at the intro

[MYGODMYFRIEND]

Thank you so much . Your explanation was very simple to understand and makes more sense.

[sandninjakage]

I'm glad I discovered this channel. Because it shows me it's trail and error process. Love this channel thank you

[TyajaTamisha]

The tips given about candle makers helped a lot. Right now I'm where you was, thinking I can target everybody but I can’t.

[KellyannCreates]

I love your content! And your channel deserves to be pushed more widely! I learned so much already from you and I apply it to my business. I Would definitely love to hop on a call with you💕💕and congrats on your progress so far!!!

[chblck]

This is very helpful!! Thank you for this guidance 💎💎💎

[bryanolivares]

im half way through the video and im like, i learned someting new. thank you

[wilbrooks]

Lil Sister you are speaking to my SOUL right now lol.

I have been trying so, so, so hard to get the Mrs to see things from this angle. She's dabbling in an eCommerce business for her presson nails and its been a bit of a struggle. I'm beyond certain the lack of focus on finding her target audience is a major contributor not just to her struggles, but other in the industry.

It's kind of weird. So many in industry are saying the market is saturated because they only see eachother posting on social media. They have the mentality that they should support eachother which is GREAT! But the way algorithms work these days, they end up in this weird bubble where their social media feeds just consist of all of their counterparts selling similar products. They like, comment, save to support and cheer on their sisters in the struggle which is again is great, but those actions just end up signaling the algorithm to elevate posts like that to the top of their feed. Eventually, they start to feel like the only see social media posts they see are from their "competition", view the market as saturated which starts this kind of downward spiral of not wanting to engage online.

This isn't always a problem. I look at the ASMR community on YT as an example where this works perfectly! ASMR artists support other ASMR artists in their content, they collab, they send their viewers to each others channels and there doesn't seem to be a downside. The difference is, an ASMR artist doubles as a creator and a consumer. Its not really the case with presson nails. Anyone confident enough in themselves to venture into selling online is likely capable of doing their own set and highly unlikely to buy from another presson nail artist.

In short, they are not eachothers target audience.

Some identify this and simply adapt to their target audience. They pivot to creating somthing that benefits those in the industry itself - new products, tutorials, etc. My wife doesn't want to do that though, English is her second language which introduces its own challenges when communicating online. And honestly, I'm pretty sure she doesn't have to. I know my opinion is biased but she's a talented nail artist and her work speaks for itself - it just needs to speak to the right people.

I feel like I'm walking the line between "helping" and "mansplaining". I came up with what I consider to be a pretty good target audience, niched down to account for her positioning on pricing, differentiating her from others in her circles. I recommended she not stop interacting with others providing similar services all together but just cut it down to like, 25% of her time interacting on line. Focus the rest on interacting with people in her target audience. There's a challenge there that I'm missing though, I'm guessing because I'm not that familiar with the industry. It may be time to do a little hastag research myself and figure out who these lovely ladies - and guys in some cases - follow.

Sorry for the book.. this started off short I swear.

[JaniceHylton]

Lol. Love your content. You're thumbnails are very colorful. I like colorful people.

[muhieddeenbanna]

Look, this is very helpful and someday im gonna reward you for it.

[nijairis]

I'm definitely in the stages of really finding my target audience and creating content for ads. It's such a struggle since I'm naturally not a social media person, but I'm getting better at it.

[IdleheadOluchi]

only the truth you said. I love when solutions meet the right seekers, but usually, it's not so easy to match them. Like the exact right product for the right people

[marielsage]

Thank you Mariela! you share very good information I love this video, i will be watching the rest as soon as I have time, by the way my name is Mariel witch is almost Mariela beautiful names😁😊

[sarahnecklanesahagun]

Thank you for this. We just recently launched a horse box subscription and we're still not getting any orders.