Achieving Revenue Growth through Strategic Alignment

00:35 Guest Introductions
02:55 What is Strategic Alignment?
03:30 Boardroom Role Play Set Up
06:36 Corporate Strategy: Strategic Alignment on the CEO Level
11:04 Product Strategy: Meeting the Needs of the Product Executive
16:01 Marketing Strategy: Enabling the CMO to Deliver
22:39 Sales Strategy: Equipping the VP of Sales for Success
28:35 Talent Strategy: Helping the HR Leader Help You
33:09 Summary and Next Steps

SBI TV Episode Summary:
SBI is a management consulting firm that specializes in sales and marketing strategies dedicated to helping you make your number. We firmly believe the key to making your number is a strategic planning concept called strategic alignment. In this video, SBI introduces the concept of strategic alignment and why it is an essential process if you are going to make your number.

Strategic alignment can simply be described as aligning the goals and vision of the corporate strategy with the functional strategies of the product, marketing, and sales teams, the human resources department and, most importantly, with the external marketplace.

This concept can be a little confusing for some when it's first introduced. To help you better understand it, Greg and his guests perform some role play of the CEO in a boardroom crafting a revenue growth strategy with the VP of sales, CMO, product management executive and HR leader.

Ready to Make Your Number?

[tonyhopkins]

Amazing. The end of 2022, I will be in Dallas, I want to stop by your firm.

[mayuresh]

Excellent! Fantastic! Looking forward to more such videos! Well done.

[jeffreyford]

Nice! Way to bring strategic alignment to life!

[joycesandra]

very educative n resourceful ...thank you

[ghalebhusain]

Purely strategy thinking leaders that rarely found now adays

[anselmosanchez]

Bastante interesante, algo así de practico necesitamos para entender esto de la planeación estrategica. ¡Siento que me quedo mas claro!