How to Develop and Execute a Revenue Growth Strategy

00:20 Welcome and guest Introductions
04:12 Laying the foundation for revenue growth by clearly determining the company's mission
08:00 How John develops the Rentokil brand
12:37 Developing financial objectives
15:07 Determining which markets to compete in
19:45 How to develop a competitive and sustainable competitive advantage
28:53 Practical advice for increasing revenue growth with a marketing strategy
32:53 Wrap up

SBI Sales and Marketing Video Podcast Summary:

John shares how he laid the foundation for growth by clearly determining the company’s mission, vision and values. He defines the way he wants his employees to behave with customers and each other.

John also shares how he develops the Rentokil brand and determines financial objectives. He explains how he decides which markets to compete in, which to avoid and why.

Lastly, Greg and John leave viewers with practical advice about how to increase revenue using a strong marketing strategy.

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