From Bankruptcy To Billions: The Rebirth Of Nokia

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Nokia was once the most dominant mobile phone maker in the world. Every year, they generated tens of billions in revenue and they were worth hundreds of billions. But, with the release of the iPhone, Nokia disappeared almost overnight - or at least, that’s how it may seem. In reality, Nokia was actually doing quite well even in the smartphone industry controlling as much as 33% of the industry. It wasn’t until a CEO named Stephen Elop came into the picture that Nokia fell off the map. Elop insisted on Nokia using Windows Mobile OS instead of Android and he eventually sold Nokia’s phone division to Microsoft when things didn’t work out, leaving Nokia with nothing. It seemed like this was the end of Nokia, but some long-term Nokia employees were able to shift the company’s focus towards the 5G infrastructure market, giving Nokia a 2nd life. This video dives into the rebirth of Nokia and how one CEO destroyed the company while another saved it from bankruptcy.

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Timestamps:
0:00 - The Dire State Of Nokia
0:32 - Signs Of Weakness
3:44 - The Man Who Destroyed Nokia
11:23 - A White Knight

Thumbnail Credit:
Gnana Sai Reddy
Vigneshwaran

Resources:

Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.

[WVMS]

I'm an engineer working in an advanced R&D lab in Europe.
I was at the heart of this event.
The main issue was the OS, Symbian was not adapted to the evolution, we tried to convince Nokia with the development of eLinux which is the ancestry of Android. But in vain

[sharpshooter]

Lost my Nokia phone in 2004 fully charged. Found it last week, still 50% charge left.

[drummer]

I would expect the company that made indestructible phones to be just as indestructible

[Vazlist]

I'm still using a Nokia "dumb phone". They're great. Got everything I need. I can send text messages, call people, set alarms and make use of a calendar.

[thplanet]

In the 80’s I threw my Nokia phone with full strength at the wall at work to prove how good it was, didn’t fall apart, just bounced. It was awesome.

[ABC-rhzc]

Never ever underestimate Microsoft's ability to screw things up

[sellsellsell]

Please Nokia, bring back removable battery, SD slot and head phone jack

[leanngugi]

I'm a Nokia die hard fan. Typing this on a Nokia 3.1 plus, it's old. My first smartphone was a Lumia.

[MajkiWX]

I'm currently working at Nokia Solutions and Networks (NSN) in Wrocław, Poland. It's second biggest employer in Wrocław. Now I get it how Nokia began to be such big player in Networks market. Also I thought you will say at lest something about Nokia Phones brand - as they are on the market under HMD Global company, which also become a phones brand HMD.
But before HMD start his own brand - they buy Nokia brand from Microsoft and people running HMD are people from old Nokia phones days.
Also - in NSN they gave us work phones - branded by Nokia (by HMD), so there is some kind of cooperatin between NSN and HMD. And I'm very interested into it, but I'm not so much investigator/researcher.

Maybe you will make another video about Nokia - HMD brand?

[Derek_S]

My wife and I had both been using Samsung phones for over twelve years but when my Galaxy Note started having problems last year, I automatically looked at a buying the latest version of that phone again. It was only when looking at phone adverts I saw that there were a range of modern Nokia phones that looked almost as good for a fraction of the price. One of the great features of many of their phones is that they are easily and cheaply repairable by the owner. New battery? Replace a broken screen? No problem, you can do it yourself very cheaply. I bought myself a Nokia G42 5G and it's a fantastic phone. It had the latest Android operating system and was far cheaper than any equivalent Samsung or Apple phone. I liked it so much, I bought another G42 5G for my wife to replace her Samsung and she loves hers too. I've noticed that most updates and adverts they email me are now branded HMD instead of Nokia so I don't know whether the plan is to drop the Nokia brand but I don't care. If they keep marketing cheap reliable phones, I'll stick with them now.

[amarug]

Nokia is the God-Emperor of pivoting. They started off making rubber boots for outdoor work 😂

[PhantomKThief]

The Windows OS was not the problem for Nokia; it was one of the best operating systems for mobile devices. The real issue was Google. Google never published any of their apps for Windows OS, whereas they developed high-quality apps for iOS. Google and Apple have a deep partnership where they help each other in their monopolistic practices. It's important to remember that Google is not a rival of Apple; its rival is Samsung. Facebook developed high-quality apps for Windows OS, as did Microsoft. Even Amazon, Uber, Spotify, and banks all did, but the main thing missing was Youtube, Google Maps, and Gmail. Google always saw Windows OS as a threat to their business and tried everything they could to destroy it. Microsoft even went ahead and developed a Youtube app for Windows Mobile, but Google blocked it, stating that it violated policies, while hundreds of other Youtube clone apps live on the Play Store without violating that policy. Microsoft could retaliate by stopping office apps for Android, but it would cost them money. Microsoft even tried to add support for porting Android apps to Windows OS, but Google blocked that from happening. Google was the reason for Windows OS's failure with their monopolistic practices.

[czdoxlu]

Imagine that, Microsoft plants a guy to destroy a competitor

[volodymyrs.]

I had Nokia N97. U had no problems with it. Loved the keyboard. It was the first device I watched a movie on. It was Rambo IV.

[AbdulGhaffar-yptb]

Please Nokia, bring back removable battery, SD slot and head phone jack (2)

[UzYL]

Former QA tester here: Nokia did have prototype devices running Android 4 in 2011, specifically running games in order to have them ready for launch in the PlayStore in 2012, alongside the devices.
Sadly, it never came to be and they were either scrapped or are somewhere in storage at EA's headquarters in Bucharest, Romania.

[meshuga]

Glad to see the material. I joined Nokia last week as principal software architect, to help with new developments. The future is really exciting 😁

[Rallosz]

Generally good video, but I feel like your reasons for why the Windows Phone failed are incorrect. You mentioned that it was “unnatural” and that it was “obvious a desktop-first company made the software, ” meanwhile it had large icons that were easy to tap. Really, the biggest issue was that it was late to the party and as such had little developer support for new apps. As a result no one was buying them because Android and iPhone at this point had thousands of more apps that were far more refined than anything that could be found on the Microsoft Store

[ShadowFrind]

i still have my Nokia N78 as second phone, the thing refuses to die and ive done maintance (speakers, keyboard and the screen glass) only once in all this years, the screen still works.

[saadsas]

If only Nokia had stuck with Maemo/MeeGo OS and adapted it to more modern demands like being Open Source, having App Store etc., they would've left both iOS and Android way, way behind and probably still be flourishing in the market.