How to create a BCG Matrix using excel

BCG Matrix is a widely used portfolio analysis tool. The BCG or Boston Consulting Group matrix was developed by Bruce Hendersen in the 70s. The two dimensions of the BCG matrix are relative market share (your market share compared to the largest competitor in your market) and the market growth rate. The 4 quadrants of the BCG Matrix are Dogs, Question Mark, Stars and Cash Cows.

Dr. Chanchal Tamrakar
The Marketing Channel

[rafaelgarza]

Clarity through demonstration-thank you, Professor.

[qtey]

well done, watched this last night & can now build without tutorial. thank you

[edouardtoyelonge]

Thank you very much to share your knowledge with us, I needed to learn how to draw a BCG with excel, and in less than 19min I have made it.🙏

[capslockasmr]

What if it's Ayala Land real estate company, what are the SBU?

[sabilanuraini]

hey, can you tell me what is SBU? thank you before

[antoinetteflores]

in industry growth rate, should it be estimated?

[pratapjindal]

in real life, you really think data will be this clean?