BCG Matrix (Growth-Share Matrix) EXPLAINED | B2U | Business To You

In this episode of Business To You, Lars talks about the BCG Matrix (a.k.a. Growth-Share Matrix) and how to use it properly with Samsung as example. The BCG Matrix is a tool used in corporate strategy to analyse business units or product lines based on two variables: relative market share and the market growth rate. By combining these two variables into a matrix, a corporation can plot their business units accordingly and determine where to allocate extra (financial) resources, where to cash out and where to divest.

More information:

You might also like our video on Porter's Five Forces:

You might also like our video on PESTEL Analysis:

You might also like our video on the VRIO Framework:

You might also like our video on the Value Chain Analysis:

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[nikhilc]

You should have not stopped YouTube video. All yours video is very effective and well explained it will be useful for many people is you do further more videos in business. ❤❤❤

[petrichorane]

I just suffered through an intensive MBA class on Corporate Strategy and going through all the materials for weeks, still a bit confused by the professor's way of explaining things. I then come to this video and understand the entire course in a little over 17 minutes. THANK YOU so much 🙏🏼

[qingjingmio]

Your explanation is really clear and understandable, much better than my lecturer in the school.

[peryleenmwenda]

Am a student in a kenyan university and you really helped me understand the BCG matrix ...Thank you very much❤✅

[megnamenon]

The tempo with which you explained the concept was the best part for me in the video. You explained it in such a lucid language along with an example, really amazing. Helped me to understand the topic a night before my exam. Thank you!!

[yunalookalike]

This is a great video! :) I watched the Porter's 5 and PESTEL. One of the best explanations out there. Requesting a video for BALANCE SCORECARD, VIRO, Value chain analysis, SWOT and business model canvas please. If possible, competitors analysis matrix as well. :) SUBSCRIBED! Looking forward to future videos.

[shubhammalviya]

Best explanation for BCG matrix I have gone through so Keep It Thanks a lot

[MahMegahed]

EXCELLENT Video Lars. Watching your videos is the best part in my MBA journey. They worth hundreds of lecture notes and text books combined.
Graphics and visual effects are also stunning!!
Thank you Mr. Phenomenal :)

[danielbabs]

My mom is doing her masters and I'm helping her read through her notes so I can explain to her, the notes weren't that helpful but this has been so wonderful 😇😇🤩🤩 thank You

[pranaydeepchauhan]

This is one of the best resources I have ever encountered & I highly recommend it to anyone who needs a detailed overview

[buastuartjames]

i missed a lecture of portfolio analysis in my MBA class and as i prepared for final exams i came across a question asking about the BCG matrix and i literally had no clue.
when i searched youtube, i came across this and it was mind blowing.

[greta.hampton]

Thank you so much! You make it so easy to understand. You are the first one I listened to the very end because I am so grateful for your videos. Subscribed and waiting for more.

[abdounassirbado]

This was very useful; simple and clear. Thank you so much,

[membajoshua]

This is grately helpful. Going in for an exam by next week. With this, I'll trash any questions asked on BCG Matrix ✌

[shibahalinda]

This is soo sweet, going to excel in my exams, , , thank u for that brilliant explanation, , bcg has been so hard for me, , from today, , , am even going to discuss for my teammates, it's so easy now

[michaelhaack]

Some days ago with my MBA. I have never seen such good explenation from the Professur. Well done, good summarized.

[neluthecurious]

Thank you for helping me prepare for my exams (Also I'm watching this on a Samsung phone. Flagship product haha 💯)

[fortuneasante]

This video gives the best and simplest explanation there is.
It has really been helpful, I love it💯

[dillondeltoro]

Thank you for this explanation on BCG matrix. I understood the concept but the further analysis with given examples made it more understandable. Thank you very much.

[saralaeeq]

My mgmt teacher made me watch this channel for porter five forces and man you are good