Make Slides Like McKinsey, Bain & BCG Consultants

I've been working with companies for more than five years to help them make better slides. I developed these three basic "principles of flow" as a way to help companies avoid boring slides and presentations.

⏳TIMESTAMPS
0:00 Avoid bad slides!
0:25 Three principles of flow
0:47 Quick intro
1:26 Vertical Flow: Title Match The Content
2:35 Vertical Flow Examples: Oliver Wyman & Roland Berger
4:24 Horizontal Flow
5:00 PowerPoint trick - read the titles
5:40 Horizontal Flow Examples: BCG
6:40 Overall Flow
8:58 Executive Summary BCG

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[АннаКатанугина]

it was super good and helpful video. Thank you a lot!

[judyl.]

0:30 3 principles of flow.

vertical flow
0:50 title matches content. in the most efficient way.
1:50 put into audience shoes and ask yourself "so what?"
2:05, 2:40 labeling: the biggest trap; an example of just a bunch of info on a slide.
3:25 example for Roland Berger: rough, friction, and hard to figure what the slide says.
3:50 example for OW: pass a 10 second tests

horizontal flow
1:00 titles tie together consistently throughout the presentation.
4:40 "so what" that audience should take away.
5:05 outline mode and look at the titles i made: if it makes sense or not.
6:00, 6:20 example for BCG: hard to digest at once but you can look at the titles.
closing with a broadening of the story: how it relates to other cities and compares to them.

overall flow
6:45 taking 10, 000 foot view of the overall presentation.
7:10 how to sequence together: MECE, pyramid.
7:50 for example, you're going to present in front of c-level for these 3 points.
8:20 if working in a team, you can discuss. if, situation is CEO being hostile, you might want to start the good news first.
8:45 he's not fully onboard yet.
7:50 how to approach to executive summary: dumping ground of bigger idea.
make sense of your idea is in executive summary

9:50 the three flow.

[Nebur]

Nice video. I find myself always frustrated by the need to chew up information presented in order to extract value from it. I believe the cognitive capacity of the audience should be conserved as much as possible, with the presentation serving the listener.

[mark]

how do you get customers to pay you thousands for information they can freely research and implement themselves?