Know Your Audience: 4 Ways To Measure Your Potential Market Size

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Curious how many people your organization could potentially reach? Considering expanding to a new area or focus? Whole Whale Chief Whaler George Weiner takes you through four easy ways to measure the potential market size of your topic. For quick and easy Google Trends charts to the lesser-known Wikipedia page statistics, there is a tool for all potential audiences.

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Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, Whole Whale leverages existing resources to see, "What else can this do for us?"

By using data analysis, digital strategy, web development, and training, WW builds a 'Data Culture' within every nonprofit organization they work with.

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Do you know a website that compute or shows the reach of social media by using demographic filters?

rachellejuan
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Where can i get to wikipedia View ? do you have the link ?

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