Get to Know Your Audience | Paulo Simas | TEDxIowaCity

With today’s advancements in technology, it is crucial to analyze data tailored to your audience. Paulo Simas touches on the importance of knowing your audience and how relating to a community creates relationships as opposed to just a business deal. Paulo is a creative and business strategy professional with over 25 years of agency experience. He is a Managing Partner for W2O Group. As a lifelong creative and entrepreneur, Paulo is equally skilled at riffing about campaigns with his team as he is at sitting down with the C-Suite to map out a business model fueled by his deep understanding of analytics.

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Im enjoying this challenge of finding who is my target client/Audience. (target market)

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It seems like it all comes back asking good questions & fine tuned listening. Santos Rolon Jr.
Stockton, California.