3 Questions to Ask yourself to Determine the Strengths in a SWOT Analysis

When doing a SWOT analysis, the first step is to determine the strengths of your business, or product or project. The strengths refer to positive things that are within your control and allow you to have an advantage over others. When applying this to a business, areas that are in your control include the team, your financial positions, your experience or processes.

Here are 3 questions to ask yourself to help in determining your strengths:

- What makes us unique and different from others?
- What do people or customers praise us for?
- What gives us an advantage over others?