Kalicube Tuesdays with Tom Critchlow and Jason Barnard: How to Report SEO to Your CEO

Tom Critchlow talks with Jason Barnard about how to report SEO to your CEO.

What you'll learn
00:00 Tom Critchlow and Jason Barnard
00:40 The Fundamentals of Brand SERP for Business
01:07 Tom Critchlow’s Brand SERP
04:41 SEO Vocabulary and Misconceptions
07:24 Tips to Explain SEO to Your CEO
09:08 Use Explainable Models - Don't Get Overly Complex
10:56 Managing the CEO's Expectations With a Traffic or Ranking Drop
13:30 How to Manage Expectations When Traffic Skyrockets
15:26 Communication is Key to SEO Success
17:34 What Do Businesses Care About That SEOs Should Focus on?
23:44 Communicate with Clarity to keep the CEO Onboard
30:58 How Well Do Modern SEOs Understand Users?
32:50 SEO is Cross Functional
36:50 Pragmatic Understanding of Resources
40:06 Passing the Baton: Tom Critchlow to Joseph J. Sherman
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The original blurb
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The biggest challenge for SEO professionals is not knowing what to do, it's knowing how to get it done. Securing budget and buy-in from key stakeholders across the organization. We'll discuss ways to communicate better, how to present ideas to the CEO and how to connect SEO to business value.

Organised by Kalicube in partnership with Wordlift.

Part of the Kalicube Tuesdays series.

[ewelinawestcott]

13.03.2022 @Tom Critchlow. I struggle with assuming that everyone is up-to-date with the happenings in the SEO world and knows basic metrics that an SEO report usually covers. The chat showed a different perspective and what to focus on when presenting to anyone outside of SEO/digital marketing team.