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Kalicube Tuesdays with Elizabeth Marsten and Jason Barnard: Retail Media in Search
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Elizabeth Marsten talks with Jason Barnard about retail media in search.
What you’ll learn
00:00 Elizabeth Marsten and Jason Barnard
00:20 Ukraine Defending its Freedom: Over a Month Now
01:16 Elizabeth Marsten’s Brand SERP
04:00 What is Retail Media in Search?
05:00 Third Party Cookies for Big Retailers
07:22 On-Site Search for the Retailer
10:16 Why Elizabeth Marsten Sees Google as a Competitor
10:55 Can Building an Internal Search Engine and an Internal Knowledge Graph Help a Retailer With SEO?
13:19 Should Retailers Build their Own Knowledge Graph?
18:19 How can Retailers (Walmart and Target) Leverage Pay-to-Play for Brands
23:10 Ebay is a Unique Retailer. Why?
25:26 An Overview of Facebook Marketplace
28:00 Passing the Baton: Elizabeth Marsten to Kim Krause Berg
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The original blurb
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Retail media is everywhere now and gaining traction in adoption and continuing to build budgets to support. But what is it and why does it matter to a search marketer, either paid or organic? Established brands that sell through retailers or marketplaces will have some challenges in content both onsite, offsite AND at the retailer's site - let's chat through those and how search marketers can not only help, but amplify.
Organised by Kalicube in partnership with Wordlift and ahrefs.
Part of the Kalicube Tuesdays series.
What you’ll learn
00:00 Elizabeth Marsten and Jason Barnard
00:20 Ukraine Defending its Freedom: Over a Month Now
01:16 Elizabeth Marsten’s Brand SERP
04:00 What is Retail Media in Search?
05:00 Third Party Cookies for Big Retailers
07:22 On-Site Search for the Retailer
10:16 Why Elizabeth Marsten Sees Google as a Competitor
10:55 Can Building an Internal Search Engine and an Internal Knowledge Graph Help a Retailer With SEO?
13:19 Should Retailers Build their Own Knowledge Graph?
18:19 How can Retailers (Walmart and Target) Leverage Pay-to-Play for Brands
23:10 Ebay is a Unique Retailer. Why?
25:26 An Overview of Facebook Marketplace
28:00 Passing the Baton: Elizabeth Marsten to Kim Krause Berg
---
The original blurb
---
Retail media is everywhere now and gaining traction in adoption and continuing to build budgets to support. But what is it and why does it matter to a search marketer, either paid or organic? Established brands that sell through retailers or marketplaces will have some challenges in content both onsite, offsite AND at the retailer's site - let's chat through those and how search marketers can not only help, but amplify.
Organised by Kalicube in partnership with Wordlift and ahrefs.
Part of the Kalicube Tuesdays series.