Customer-Focused Leadership Advice from United Airlines' Former CEO

With its many changes and outside forces, the airline industry is challenging for customer experience. But Oscar Munoz, former CEO of United Airlines, believes it also provides an amazing opportunity to focus on individual customers and remember that even in stressful times and busy travel days, customers are humans and central to everything the business does.

When Oscar first stepped into his role as CEO of United Airlines, he prioritized developing the shared purpose, or the mission, vision, and values. Over a year, he interviewed thousands of employees about what made United different and why they worked there. From their insights, United Airlines created the shared purpose of connecting people and uniting the world. And because employees were involved in creating that shared purpose, they have buy-in and are more engaged.

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Dubbed "The Queen Of Customer Experience" by Meta, Blake Morgan is a keynote speaker, customer experience futurist, and author of “The Customer Of The Future: 10 Guiding Principles For Winning Tomorrow’s Business”, an Amazon, Book Authority, and Porchlight bestseller. She is the host of The Modern Customer Podcast.