What is PPC? Pay Per Click Advertising

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Pay-per-click or PPC advertising is everywhere, be it on social media, websites, or search engines. Businesses of all sizes use it to increase their online visibility. If you are considering PPC as a marketing channel for your business, watch our video to get a clear idea of what PPC is.

Things explained in the video
-What is PPC advertising?
-How does PPC advertising work?
-Key terms about PPC advertising like cost-per-click or CPM you must know
-What is Retargeting?

Here are some benefits of PPC advertising:

1) PPC (Pay-Per-Click) advertising is an effective marketing strategy that allows businesses to reach their target audience and generate leads by placing ads on search engine results pages
(SERP) and other online platforms. Here are some benefits of pay-per-click advertising.

2) Targeted audience: If you are a company creating a product or service for a niche, PPC is perfect for you. It allows you to target a specific audience based on keywords, demographics, location, and other factors. This ensures that your ads are only shown to people who are most likely to be interested in your product or service.

3) Immediate results: Pay-per-click advertising starts generating traffic and leads to your website within hours of launching the campaign.

4) Measurable results: With PPC advertising, you can track your campaign’s performance and see exactly how many clicks, impressions, and conversions your ads are generating.

5) Cost-effective: In pay-per-click advertising, you only pay for the clicks on your ads. Hence, it is one of the cost-effective marketing methods.

6) Customizable: PPC campaigns are highly customizable, allowing you to adjust your ad copy and keywords according to your audience and marketing objective

7) Competitive advantage: PPC advertising allows you to compete with larger companies and increase your visibility on search engines.

Timestamp

00:00:00 Introduction
00:00:16 What is PPC
00:01:10 What is cost-per-click
00:01:50 What is CPM
00:02:25 Why PPC is the right for your business

Additional Resources and Tutorials

You can check out our detailed blogs on what PPC is here-

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the way she has explained the concept is crisp and precise and thank you for sharing this type of content

shanmukhvyakarnam

Great video, how do you do the animation?

jakirmiah

The video is excellently narrated and very well animated. Easily understood the concept and learned some extra things on the way as well. Thank you!

mekailkamran

can u elaborate how Google calculate all these for website

AkshaySoma

PPC and Google Ads can offer businesses fast, measurable results, targeted to the right audience whilst increasing brand awareness. As well as being a great way to target local business, PPC and Google Ads can also be used to test your marketing strategies for different mediums, due to its rapid and concise results.

BBI-Brandboost

This video about CPP is awesome 👌 and clearly explained.
GOOD IDEA

theodoraseripenah

Not only is the content super relevant considering I've taken a class this semester for the same, the animations are simple, clearly understandable and the speaker is cute too :)

TechiePetrolhead