Pay-Per-Click-Advertising Explained For Beginners

Pay Per Click Advertising can be difficult to figure out at first, so check out our video explaining Pay Per Click Advertising for beginners. We answer some popular questions such as What Is Pay-Per-Click Advertising? How Does Pay-Per-Click Advertising Work? How Can You Get Started With PPC Ads? and Is Pay-Per-Click Advertising Worth It? You can look below to see more of our information about PPC Advertising. We also have a Pay Per Click Advertising Course URL below on our Surfside PPC website, so you can follow along with all of our lessons.

What Is Pay-Per-Click Advertising?

Pay-Per-Click Advertising (PPC) is a form of advertising where the advertiser pays for each click to their website or app. Google Ads is the most well known PPC Advertising Network, where advertisers bid on keywords for clicks to their websites. Advertisers only pay when their advertisement is clicked.

How Does Pay-Per-Click Advertising Work?

Advertisers generally set a bid for clicks to their website based on the keywords and/or audiences they are targeting. Pay-Per-Click Advertisers enter an auction against other advertisers for each click. The advertisements that show are based on a bid and an Ads quality score or relevant score.

How Can You Get Started With PPC Ads?

You can start by using popular PPC Advertising Networks such as Google Ads, Bing Ads, Facebook Ads, and more. You will need a website or an app to promote. Then, you can sign-up with one of the top PPC networks, enter your payment information, and create your first campaign. We have tutorials on our Surfside PPC YouTube channel for the top ad networks.

Is Pay-Per-Click Advertising Worth It?

The key to Pay-Per-Click Advertising is testing and optimizing your campaigns. Large companies use PPC Advertising every day with million dollar yearly budgets to drive more leads and sales. PPC Advertising is worth it for businesses of all sizes, but it requires testing and knowledge of PPC Ad Networks.

[buuzy]

So like what's the value with Pay Per Click? How do you generate and bring leads to your website and webpages once you pay for their click? Does the payment brings you more traffic? Does the payment advertizes your web-pages in internet world?

[baldknicksfan]

This was perfectly explained. Thanks so much

[sincerelycin]

This video is so clear and valuable thank you so much! I’m just getting into PPC . 🙏🏻

[samuelzev]

So pay per click is getting paid for every click that our Ad gets right?

[merchantservices]

What do you think is the best way to drive new traffic?

[matimusa]

Please I really need a version on how to set up an ads account with Google adds.

[dailcook]

I have a lot to learn as I am just looking into digital marketing for the first time. I'm trying to understand this better: When using google ads ppc for example, is the person paying for these clicks relying on our own landing pages to capture the 'clickers' information? By them registering on your site or some sort of pixel capturing capabilities that is not googles job to capture by this type of advertising? -Or- Is google providing you with anymore info on who these actual clicks came from? I hope this makes sense? Once again, I'm a newbie...

[CobosPedro]

This can be a step in many. Thanks man. I just subscribed to the channel.

[Beats-]

This is fire man. Can't wait to hear more!

[skygal]

Great explanation! your voice is so soothing too.

[yumhd]

not being rude but like how can each ad be ranked in the google search result based on their ad rank

[germancrownrful]

Excellent video. Is there any way to find out what your competitors are paying per click?

[Nnip]

Great video. Thanks. I know it's 5-6 years old but still good info. I 'smashed' the like button!

[filmladyproduction]

I have my own ad. How to make it a PPC.

[vishalphoto]

Do we need to click on ads. When it play on our video?? Pls.explain me.

[bryancolin]

just curious, what's the average user number on clicking an advertisement in a day?

[aymanshirvaa]

Should I spend money to create a ppc account ?

[sabmis]

How is it that the option for PPC is locked and I can only choose impressions?

[Damilare_cdr]

Please how can I add pay per click to my site

[c.el]

great video very informative and clear.