Behind Costco's Treasure-Hunt Shopping Strategy | WSJ The Economics Of

Costco is one of the biggest and most successful retailers in the country. In this video, WSJ’s Sarah Nassauer dissects the wholesaler’s unique approach to doing business.

Photo: Qian Weizhong/ZUMA Press

The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.

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[LostSIGNL]

I'm gonna be honest, Costco is pretty nice, even their employee payment structure and benefits are phenomenal.

[solegonz]

For 8 years, I went into Costco monthly to buy rotisserie chicken & potatoes, spinach for under $45- I could feed 20 men a delicious hot dinner at my local Veterans Homeless Shelter. And the prices haven't gone up. Thank you!!!!

[fernandomendezjr.]

I work at Costco and concur with everything she says. I would also add that the pay and benefits we receive rival other industry leaders and even government jobs. It’s a fast-paced environment and perfect for anyone seeking to gain experience and build for the future. As a college student, they are very flexible and work with me and almost everyone’s schedule and have done so throughout the pandemic. They are a good company to work for and shop at!

[supune]

You didn't talk about how they have a reputation of treating and paying their employees much better than for example Walmart or grocery stores

[heyheythecat]

It's the "no questions asked" return policy that kept driving me back to Costco for big ticket purchase

[johnmilovich]

I've been a Costco member for 29 years. Corporations across America should take note in how well they treat their employees. Costco knows "that paying employees good wages makes sense for our business and constitutes a significant competitive advantage for us. It helps us in the long run by minimizing turnover and maximizing employee productivity." Members like me also appreciate the way Costco takes care of their employees.

[yodamaster]

They didn't talk about the food court, is cheap, delicious and fast. Being inside of Costco makes you want to take also a tour over new offers

[taylor-sanchez]

My husband has worked in the Costco pharmacy for almost ten years. We love Costco and they take good care of their employees and their customers.

[qww]

It’s absolutely true. I never have urges to roam in Walmart or target because there’s nothing new. Costco constantly has new things and does make me feel if I don’t go twice a week, I am missing out on some once in a lifetime deals. I also like the wide aisles and free samples.

[Mari-tryr]

I have worked for Costco for 25 years and I love my job! Great pay and the benefits are amazing. I am glad to see our company
is still going strong through the years. This was put together so well, great job!

[philliphartman]

3 reasons to go to Costco: They pre-screen the products for me and just present the high-quality stuff, good prices, and $1.50 hot dogs

[wtf_usa]

I shop at Costco regularly. Best place ever! Great staff, unbelievable prices, super quality stuff and a great return policy if you make a mistake. And after Covid, free food samples again! Do almost all my shopping there. 👏 👏 👏 Costco!!

[jiankuo]

During the pandemic, I started to buy more groceries from Costco and found some things I didn’t know they had, now Costco is weekly must go

[zytrik]

I like it cause they pay fair wages to their employees

[MrNiceGuy]

We literally bought our new house to be only 3 miles from Costco lol

[LegitBacKdrNiNJa]

Why does WSJ think we want cringe tik toks interspersed in the video?

[Happypen]

I am literally obsess with Costco. Whenever my parents go without me I feel betrayed

[fonzi]

Other retailers WISH they were Coscto. I also hear Coscto employees get treated very well.

[vonsowards]

I don’t know if I would say that this was the “economics” of Costco, but rather the marketing of Costco

[alfred]

Trader Joe’s and Costco, two of my favorite grocery shopping destinations with very different sale strategies yet both earn my loyalty.