google ads maximize conversions | how to use maximize conversions | google ads tutorial

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This Video explains what is maximize conversions and how Maximize conversions work - Maximize conversions automatically set bids to help get the most conversions for your campaign while spending your budget. When you're using Maximize conversion value without a Target CPA set, we'll aim to spend your budget to maximize conversion value for your campaigns.When you're using Maximize conversion value with a Target CPA set, we'll help to get as much conversion value as possible at the target return on ad spend (ROAS). It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for every auction..

How it works - Using historical information about your campaign and evaluating the contextual signals present at auction-time, Maximize conversions bidding automatically finds an optimal bid for your ad each time it's eligible to appear. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for every auction to help get the cheapest conversions available for your budget.Before switching to Maximize conversions:Check your average daily budget amount. Maximize conversions will try to fully spend your average daily budget, so if you’re currently spending much less than your budget, Maximize conversions could increase spend significantly.Check your return-on-investment (ROI) goals. If you have an ROI goal for your campaign, such as a target cost per install (CPI), target cost-per-action (CPA), or return on ad spend (ROAS), you may want to switch to a Target CPI, Target CPA, or Target ROAS bid strategy. Like Maximize conversions, these strategies automatically set bids for each auction, but the goal will be to achieve the average CPI, CPA, or ROAS target you set, rather than spending your full budget to maximize conversions. For Search and Shopping campaigns, you can choose to set a Target CPA or Target ROAS bid strategy.

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[GurmeetSingh-ykny]

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