The Difference Between Marketing vs. Branding Strategies

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Q: When it comes to the mechanics of making sales online, do you need a call to action? Do you trust that with enough good will and trust people will find your website/email when it's time to buy? If I need my content to drive bookings, should I not at least have a link for more info when people are ready to buy?

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Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets.

Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC.

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Thanks for posting. Title is misleading though, I was looking for *marketing* vs. branding, not "sales vs. branding".

morelwilliams
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This was the first video that popped up from my search "gary vee marketing versus sales" as I try to offer more insight to some threads on my facebook feed that are talking about "The Death of Brand Ambassadors". This is the PERFECT video response to anyone who says brand ambassadors should also be sales people. That, would be missing the point of a true brand ambassador. Thanks again for more huge nuggets of wisdom!!

daveparadice
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MOTHER OF PEARL!!!! This is absolutely fantastic!! Thank you for such clarity. I'm constantly bombarded by the 'sleazy salesman' approach. When will people get it?! Well, maybe if they watch this they might. ;-) Thanks Gary. Cheers.

JenniferRMaxwell
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wow... great answer.. hard to not try to direct folks to subscribe, comment, check out your website every time.

ErickaWilliamsCC
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First again again! Appreciate how you tackled it and thoroughly explained the difference. Colleges should learn from this, never seen a branding course

MobeastGaming
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I'm good at branding. I need to start separating these in my efforts.

kyliewiser
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how did you do it can you share with me, thank you

ashleypadgett
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Nailed it. Deep game is very different (and more correct) than the wide one.

VitalyDemin
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"I'm all about the CTR...the Call To Action." @ :50. What was that again?

EngagementbroadcastingNetwork
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Thank you Gary! That was very clear and made sense.

maritimans
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Good lesson about letting the Law of Reciprocity run it's course.

sterlthepearl
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Why make a new channel for this? You could just as easily create a playlist within Gary's original channel and put all these videos there. Just a suggestion!

justinrodriguez
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Actually it looks like you already did. So I'm confused why make a new channel?

justinrodriguez
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Why does GaryVee look better the older he gets like damn when he get 70 he gonna be fine as hell. That grey hair does it for him. LOL I serious though.

isntlifebetter