The Difference Between Marketing and Branding?

Marketing and branding: why is knowing the difference important? How do they work together?

Find out how to improve your business performance with the team at Albanese Branding & Communications with the new web series, Take Ten @ 10! Join our intern, Patrick Zajdel, as he learns from the team at Albanese Branding about the world of marketing and business first hand.

Albanese Branding & Communications
435 York Blvd
Hamilton, ON L8R 3K3, Canada
Phone: [phone]
Fax: [phone]
Hamilton’s hardest working strategic marketing firm is enthusiastic about tackling your next marketing challenge.

CREDITS - EPISODE 02: "THE DIFFERENCE BETWEEN MARKETING AND BRANDING?"
Host: Patrick Zajdel
Featured Guest: Jim Albanese
Executive Producer: Aldert van Nieuwkoop
Producer/Director: Dave Mader
Director of Photography: Andrea Chan
Editor: Andrea Chan
Sound: Andrea Chan

All images and featured music were sourced from the public domain.

[slrdspirit]

understanding the magic of branding is making me feel like I'm starting to see the light

[Sasha-vnqw]

This video saved me a lot of money. My brand is non existent right now and I was going to a marketing company who wanted to charge quite a bit of money when after watching this I see I’m not even ready to be marketing yet.

[silentbullet]

Intern sitting like a boss, boss sitting like an intern reminded me of Bertrand Russell: "The problem with the world is that the intelligent people are full of doubts, while the stupid ones are full of confidence.'

[federov]

Marketing is the sails, the brand is the rudder.
Branding is meaningful differentiation. Without this, a company is a mere commodity.

[MichellePerezREALTOR]

Simple point taken. This is brief and to the point. Thank you!

[kathyorourke]

Thanks - this is super interesting for my intro to marketing class!

[strangerdudegaming]

Thank you :) I feel more prepared to my exam in marketing now :)

[manmeebhuyan]

Learned some basic but important insights! Thank you!

[smellyworkouts]

Never be afraid to CHANGE!! If your business model is not working or not working to the max, then maybe it's TIME FOR RE-EVALAUTION!! #HolisticDope

[garudabowo]

This is so interesting and open my mind

[theranasaini]

Great video Patrick and Jim! There was a lot of helpful content - thanks!

[wuwuisaac]

Alright so I'm one of those people who's been in the marketing business and didn't believe the hype. But what exactly is branding? I mean don't you have to build a brand with a lot of money? or does Jim only mean the brand itself, the things that as a branding marketing guy can control, such as the message, or the logo?

[Abbi_Lovely]

How would one venture into branding as a career? (Asked by a college student who is interested in the process of choosing a degree)

[talkcafe]

I don't get Apple's brand, but they make a lot of money.🤔

[getbit]

How do you sell a client on branding that only wants design?

[HandTDesignMedia]

Thank you!
I have created a webinar and an online course on branding your business - check them out and offer feedback!