Why You Should Stop Selling And Start Helping

Are you struggling to progress your sales opportunities right now?

Everyone in the marketplace is focused on the short term consequences right now but remember, the people that build new homes are not stupid.

They are successful people, smart people, they know this situation is short term, they know we will come out of this at some point, and they know the smart move is to get ahead of the curve.

Your job, when you market your building company is to lift your client's vision, to look through the corner beyond the apex and visualise the time when their dream home will be constructed.

Right now they need someone that is speaking their language and answering the questions that are going on inside their heads.

It's the perfect time to get started on that content marketing strategy that you never had time for before.

Now is the time for you and your team to be creating marketing assets for your company and working on your sales skills.

Stop selling and start helping. That is going to be harder now than ever before as pressure mounts to close deals...which is going to make it easier than ever to stand out from the crowd when you follow the APB system.

This truly is a golden opportunity to follow Isaac Newton's example to go deep, and create something amazing in your building company.

And remember, the leads that come in today are the contracts you will sign in 2021.

If you need help, all the tools are inside the APB Member’s portal including a step-by-step action plan covering how to prepare your building company for COVID-19 and avoid running out of cash during the downturn, which you can download for free here: