Stop selling info and do this instead

Gone are the days where we can simply package information into something and put a price on it. There are ways, however, to position your expertise, serve an audience and generate revenue, which I'll share with you in this video.

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[MendyJanelle]

This is so tiring. One video someone says this, other videos are saying SELL INFORMATION and other videos people are making a ton of money from their courses. It's all about this. Build your audience and be genuine. Take whatever path YOU WANT. You can be successful at any path you choose if you put in the work. People will always buy from people they like.

[chrisjohnson]

My business mentor said people buy two things:

1. A Solution
2. A Result

When I wrote business plans for clients, I made sure it was for the right reasons and the right audience. I think there's a tendency for entrepreneurs to forget that their Driving Force is to solve the problems in the market. They only want "the bag". Yet, they forget that solving the problem leads to "the bag".

[StephaniePerry]

I sell the same information in course format and in challenge format with coaching and community included. The challenge outsells the course 10 to 1 at almost 2x the price. And I get great testimonials from the challenge, while the course students are silent. I assumed they were finishing but weren't reaching out to me. But now I think they likely aren't finishing. Thanks for these stats.

[juliekrolak]

I took an online course in 2021. The course creator made you finish the course by holding you accountable and giving you something at the end of the course for completing it. The course content lasted only 21 days, but if you did all the assignments, you got to keep the course content. Most people finished it and then signed up for his second course. His course was successful and a lot of his students were successful but if they were struggling, he came up with free and paid ways to help the strugglers - extra free course, coaching, mastermind groups, etc.

[themoneyhigh]

The problem is not information, it is the repetition of the same information, but the creators of new and fresh information will always succeed.

[toomuchdrivetothrive]

A main reason courses are not selling is because there are so many terrible courses, not because information is free. People are wising up. Every time someone buys a course that is garbage, they are less likely to buy another one. I would say only 10% or courses are any good, if that.

[MotivMalik]

The main principles of what to stop selling and what to start selling instead, according to the video, are:

Stop selling:

1. Information/Online courses alone

Start selling:

1. Implementation
2. Accountability
3. Community

The main points mentioned in the order they appear are:

1. People are not buying online courses like they used to, and completion rates are abysmal (5-15%).
2. Information alone is no longer valuable because there is too much free information available.
3. What is scarce and valuable today is time, so sell implementation instead of just information.
4. Three ways to sell implementation:
a. Do it for them (service-based business)
b. Do it with them (coaching/consulting with accountability)
c. Do it with others (community/cohorts for accountability)
5. Convert the convenience, not just the information.
6. Understand the differentiation between what you offer and free information.
7. Proof is priceless (use case studies and transformations).
8. If starting out, use the "1-1-1 strategy" to get proof and results.

For more details WATCH THE VIDEO
UNDERSTANDING IS IMPORTANT FOR THESE MAIN POINTS

[CallMeMKJ]

Love this, Pat! The reason there is "too much information" is that it is ubiquitous since the internet. Community built around the topic that enables them to support a movement is what allows that information to be implemented! The connection and collaboration of a community is the value, and is what lifts all members up. Such great info! Thanks for sharing.

[Cinemafusion]

No doubts the best 12 minutes i have spent today... Validates the little steps and actions that filled my day. Love from Nigeria

[Kiesmo]

I’ve listen to pat for years around his beginning. It was amazing I learned so much. I see that time is no longer the same so it’s really nice to have pat give his opinions to the new changes in the world.

[reneholz]

I love it when leaders or influencers tell people not to do something anymore. It's good for the one who is still doing it. It´s not about the product type it´s the place where to sell. And on top, you offer (and sell) the DFY. Thanks.

[EcomCarl]

Absolutely agree! 💡 Shifting focus from just providing information to offering implementation solutions adds tangible value to your audience's lives, making your business indispensable in today's overloaded world of information.

[jmarino]

Wow... never thought I'd see you of all people to make a video like this. Thanks for being open and honest about it.

[isairodriguez]

This is 100% accurate! I've noticed this also. Trying to sell just Info is not cutting it anymore. I've been thinking of different ways to pivot and this is great info. Thanks Pat!

[jillymonson]

When I started seeing direct ads from some of the "big names" in course creation, it was clear that wave was over.
AND after taking courses in the past and finding most are b.s. or a regurgitation of b.s., I was over it. I feel like so many people don't know what to teach, so they take a course and then start selling a course on the same topic. sigh.

[IleaneSmith]

Thanks Pat! This is great advice for anyone looking for a way to pivot.

[MultipleCareers]

I agree that selling useful services will do very well. The problem is that to sell services it requires the providers time, 1:1 in proportion to the service rendered, as opposed to selling knowledge (or other digital products) which can be done once and sold multiple times. I think that is what a majority of people are trying to do by starting a youtube channel or selling courses/ebooks. Still, it was a great video and provided some food for thought! Just making any content doesn't work anymore, it has to be information that is not out there yet and that solves a specific problem.

[DaveSoltura]

Pat, I needed to hear this from you. You're one of the first digital entrepreneurs I've followed who's has massive success with info marketing/courses. I've been meaning to do courses again and again, but the landscape really has changed. Perhaps at best, I'd consider doing micro offers between $9-27 for larger audiencese, but community power is the way to go. You've also reinvigorated my perspective on service--even passive income goes dry. Thank you for the wisdom!

[iamrebeccaanne]

I’ve been selling online courses since 2020 and have definitely seen exactly what you’re talking about however we also provide mentorship and community which is why we are still in the game 🎉

[brandonb]

Thanks so much Pat! I've been trying to figure out how to get started with the experiences I've had in my life (I'm 45, lol) and I couldn't see a way to package and monetize what I know that hasn't been already put online. But you've given me a knew way to look at it. Now I'm reinvigorated to take another look at all of this!