Social Media Deep Dive: 'Among Us' TikTok Strategy

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In this 2022 GDC session, Innersloth’s community director Victoria Tran gives a talk on good practices on TikTok, using Among Us as the prime example. See the statistics, reasoning, and strategy behind making content for over 2 million followers, 15 million likes, and what worked (or didn't!)

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People during GDC be like: "There's a TikTok social media expert AMONG US."

johnyj
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This was a lovely talk, super concise and good actionable advice

hikaruyoroi
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great talk, really liked the tips on how to encourage a positive community!

PolyMars
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Thanks for the talk! For someone like me who doesn't "get" the TikTok community at all (and IG's just barely), the quote about cultural relevancy felt like a harsh truth, I can see now why it can be worth the effort. I'd still probably hire someone for media presence if I ever release, because I can't see myself adapting to the community even after this talk.

rikamayhem
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This talk is amazing! How have i not git this in my rekommendations?! Super helpful and inspiring.

spookyanimator
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I still don’t like TikTok but I did like this video and learned a lot thanks 😊

rewindcat
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Such a great talk, full of good, maybe-not-that-obvious tips & tricks!

lukaszkups
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Great. Very useful. I’ve never done the tiktok thing, but i can see how useful it can be.

CBSuper
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When you drink the AMONG US POTION at 3 AM u become the IMPOSTER from AMONG US

PolySwitchOfficial
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Thank you for the awesome talk. Great advice and memes!

Lunareon
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Okay, you had 1.000.000 sold copies and you had to build a tiktok account with that already built, world-wide coverage... now do this with a new or unreleased game...

Ashkandi
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Why’d they post raw footage with no editing ??
This is a 4 minute video stretched out into 33

Brodysseus
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